CNBC’s one-hour documentary The New High: Extreme Sports, reported by CNBC’s Carl Quintanilla, premiers on Thursday, June 18, at 10 p.m. ET/PT and features X Games legend Travis Pastrana. The documentary explores how extreme sport have become mainstream in just the past few years as entirely new sports have been invented as more and more money, time, and passion have been pumped into a rapidly developing industry.
CNBC speaks with action sports legend Travis Pastrana during a stop on his forty-city North American Nitro Circus tour, which is expected to bring in some $35 million in ticket sales. According to Pastrana, the secret to its appeal has three parts: “You go as fast as you can. You go as high as you can. You go as far as you can.”