Not long ago, “win ads” were an important part of the American motorcycling industry. Because the races were hardly ever on TV and the internet only existed on Star Trek, the best way for companies to get the word out about their products was through magazines and weekly newspapers. The old adage "Win on Sunday, sell on Monday" was made for that era. Writing about a race win was a copywriter's favorite gig, and our own Eric Johnson—who came up with the idea of revisiting these ads from time to time—used to be a part of that for American Suzuki when he was at the ad agency Chiat/Day. But the times have changed. Races are shown live on TV and online, and people don't really have to wait until they get a magazine in the mail before they decide to make a purchase. The old-fashioned win ads do still pop up from time to time, but they just don't make them like they used to!