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Skullcandy Signs Ryan Dungey

Wednesday, January 2, 2013 | 7:00 AM

Skullcandy Welcomes Ryan Dungey,
One of Motocross’ Finest, to the Family

PARK CITY, Utah Today, Skullcandy, Inc. (Nasdaq: SKUL), a high-growth, performance lifestyle audio brand, announced the addition of Ryan Dungey, a 2-time Supercross Champion, 3-time AMA Motocross Champion and a 3-time Motocross of Nations Champion.  Dungey joins an elite family of athletes, which includes NBA All-Stars Kevin Durant and Derrick Rose, 2-time ASP World Tour Champion Mick Fanning, Street League Skateboarding Champion Sean Malto, Olympic Medalist Danny Kass, and several other top artists and influencers.

“I try to pair myself with the best brands in the business to help me achieve my goals and keep pushing forward. My sponsors are the very best at what they do, which is why I’m excited to be a part of the Skullcandy Family. It’s one of the best lifestyle audio brands out there,” Dungey said.

Dungey’s current sponsors include KTM, Red Bull, Fox, Nike, Oakley, and Target, which is one of Skullcandy’s largest retailers.  Skullcandy and Target will be working together to offer Dungey’s fans and followers unique opportunities to purchase Skullcandy products at Target throughout the 2013 season.  More details will be announced on this program in early 2013.

Ryan joins an elite family of athletes and artists who, like the Skullcandy brand, are committed to performing at the highest level,” said Nate Morley, VP of Marketing, Skullcandy. “He's one of the best riders in the world, and he's a great fit for our brand. We're thrilled to welcome Ryan to the Skullcandy family."

For more information about the Ryan Dungey or to learn more about Skullcandy, please visit www.skullcandy.com and watch exclusive riding footage in Ryan’s “Welcome to the Family” video at youtube.com/skullcandy.

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Troy Lee Designs/Lucas Oil Honda’s Cole Seely is a man of many talents— skateboarding, BMX, import drifting … and he’s pretty good at this motocross thing, too. Page 156 .

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The Conversation

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biker143 wrote: 10:13am December 31, 2012

He is a 2 time AMA MX champ not 3

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kx408 wrote: 10:38am December 31, 2012

3 time is correct...he won an AMA 250 MX championship and 2 450 MX championships.

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biker143 wrote: 11:44am December 31, 2012

I know this, but for some reason in the industry You are not recognized for those smaller bike titles when mentioning how many MX champ titles one has in the bike bike class. Just pointing that out.

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endoman38 wrote: 11:57am December 31, 2012

He needs to get Hammerhead shift levers as a sponsor.

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endoman38 wrote: 11:58am December 31, 2012

BTW, in SX, the east and west titles are not considered national titles. However, in the outdoors it is considered a national title.

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yzchris76 wrote: 1:28pm December 31, 2012

I understand why they don't, but I wish they would publish how much the deals are worth.

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RCRDDW wrote: 10:03am January 2, 2013

Dungey continues to be a marketers dream.

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