PowerBar® to Fuel Shea Racing SX TeamTuesday, December 21, 2010 | 10:40 AM
HOUSTON – PowerBar® has a national program for athletes who represent its core values of excelling in their sport through proper nutrition and preparation – it’s called PowerBar Team Elite. Since pro motocross racers are some of the fittest athletes in the world who invest a great deal in training and expend massive energy, PowerBar is a perfect complement to this sport. Team Violation1.com/Shea Racing/Travisa/National Switchgear powered by Munn Racing KTM is proud to announce that PowerBar will fuel its six athletes for the entire 2011 AMA Monster Energy® Supercross.
PowerBar, through the Team Elite program, will supply its energy nutrition products to Team Violation1.com/Shea Racing/Travisa/National Switchgear as part of the athletes’ training and practice regimen during the week and fuel them on race day. PowerBar’s well-known Performance® energy bars, ProteinPlus™ energy bars, PowerBar energy gels, and a new drink that will be launched in 2011 will be supplied to team athletes. The athletes will have access to PowerBar training resources including nutritionists who will offer counseling during the season, as needed.
PowerBar has been part of the Shea Racing program for three consecutive seasons. The team is happy to have them on board again supporting a massive expansion to field six Lites riders in both the east and west regions of AMA Supercross.
"PowerBar provides the optimal nutrition and energy resource to fuel our riders for an entire night of AMA Supercross racing," said Tim Shea, team manager. "We are honored to be associated with such a powerful brand and to have access to their products and resources. PowerBar has been with us almost since the beginning and now they will receive significantly more exposure via our six riders and large pit area with semi transporter. PowerBar will provide the nutritional energy combination that goes well with our Eleven 10 Mods/DR.D/Enzo Suspension KTM 250 SX-F race bikes that will be optimally-tuned."
To learn more about the PowerBar Team Elite program, visit www.powerbar.com.
Team Violation1.com/Shea Racing/Travisa/National Switchgear powered by Munn Racing KTM will make its debut at the 2011 Monster Energy AMA Supercross series opener on Saturday, January 8 at Angel Stadium of Anaheim in Anaheim, California. Make sure to be there to see the West Region Lites team riders fueled by PowerBar running in the night program on their orange KTM 250SX-F race bikes. Keep posted to the team at www.sheamoto.com.
About Team Violation1.com/Shea Racing/Travisa/
National Switchgear powered by Munn Racing KTM
Shea Racing, led by Tim Shea, places emphasis on involving action sports fans in the team through pit parties and charity events which it has done the past four years while participating in professional motocross races. In its third season in the Monster Energy AMA Supercross series, the team has expanded, with factory KTM support through Munn Racing, with six Lites riders: Austin Howell #61 (West), Tevin Tapia #70 (East), Ricky Renner #94 (East), Casey Hinson #149 (West), Vernon McKiddie #129 (East) and Jason Langford, Jr. #804 (West). The 2011 AMA Supercross team is made possible by the Violation Brand (www.violation1.com), National Switchgear (www.nationalswitchgear.com), Travisa (www.travisa.com), Munn Racing (www.munnracing.com), KTM Sportmotorcycles (www.ktmusa.com), FLY Racing, Power Bar Team Elite, DeCal Works, Dubach Racing Development (DR.D), Maxima Oils, Engine Ice, DT-1 Filters, ActionSportsTV.com, Matrix Concepts, ODI Grips, Outlaw Products, SuperSprox, IRIS Chains, Renegade Fuels, Enzo Suspension, Eleven 10 Mods, Lightspeed, TCX Boots, Moto Public Relations, Dunlop Tires, and River Valley Motocross Park. Its community partner is the James Marshall Project. Visit www.sheamoto.com to learn more.
Detroit, Michigan-based Moto Public Relations, LLC (MotoPR) brings best practice public relations and marketing to action sports to increase public interest and corporate support. Our integrated services include public relations programming, media relations, media training, sponsorship acquisition and management, promotion development, and event management. Visit us online at www.motopr.com.
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