Adidas and Troy Lee Designs PartnershipMonday, December 20, 2010 | 1:20 PM
TLD Race Team announces new sponsor
Adidas and Troy Lee Designs announce a partnership agreement between Adidas Action Sports and the motocross icon.
This partnership begins with the Troy Lee motocross teams wearing Adidas Skateboarding footwear, as well as Adidas branding on team bikes.
Adidas represents a blend of performance enhancing athletic footwear and apparel as well as relevant street style. Teaming up with Troy Lee Designs, the leader and supplier of equipment to the world's fastest motocross racers is a natural fit. Adidas will begin to support the efforts of Troy Lee's top racers in achieving their goals from preparation through competition.
Adidas has been in the skateboarding scene since 1974, when the first skate shoe, the Superskate was introduced. Over the past 5 years, the adidas Skateboarding business has grown exponentially, with an expanding team and growth in global sales. The product Troy Lee teams will be wearing on its crew is all from the Adidas Skateboarding 2011 range. Troy Lee racers and support crew will be wearing footwear and apparel for training both on and off the track.
Troy Lee Designs Director of Marketing, Shawn Norfolk said "This partnership makes a lot of sense for both of our brands. Adidas will be a part of our athletes from training and preparation, all the way through race day. We're excited that Adidas is a part of our racing efforts."
TLD would like to thank all of our team sponsors: Lucas Oil, American Honda, Red Bull, PPG, Wings for Life, Alpinestars, Couts Heating and Cooling, Dunlop, Epic Action Video Cam, Leatt Brace, McQueen Racing, Oakley, Pacific Collision, Pro Circuit, Rossignol, Santa Cruz, Selle Italia, Skullcandy, All Sport Dynamics, Cycra, Fasthouse, Flexfit, Hinson Clutch, Hot Wheels, Kahne Racing, Light Speed, Muc-Off, N Style, Nameplate, ODI, Primm, QTM, Renthal, RK Chain, Excel, Twin Air, Vasser Racing and VP Racing.
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Check out THE MOTOCROSS OF 40 NATIONSin our Latest issue of Racer X available now.
The 2013 FIM Motocross of Nations at Teutschenthal, Germany, hosted teams from a record forty countries. Here’s how it played out for each of them. Page 90.