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Motorcycle Industry Kick-starts Revive your Ride! Campaign

IRVINE, Calif. – Motorcycle industry members and powersports retailers across the nation aim to help customers ride out the recession with a first-ever sweepstakes and unusually sweet deals on powersports equipment and service. Beginning April 15, the Revive Your Ride! Spring Sweepstakes will post $25,000 in cash prizes to spend on new gear, parts, accessories and more.

“Imagine going into a dealership and being handed a $10,000 prepaid MasterCard on the condition that you spend it on something motorcycle- or ATV-related,” said Cam Arnold, vice president of communications for the Motorcycle Industry Council. “That’s exactly what the grand prize winner of the Revive Your Ride! Spring Sweepstakes gets. That could mean accessorizing a vehicle you already own, pulling a machine out of storage and putting it back on the road or trail, getting some overdue service done, sizing up some fresh riding gear or even buying a new bike or ATV.”

To kick off the sweepstakes, dealers and retailers across the country will hold special events and provide lots of opportunities to learn more about reviving their rides. Look for events like bike wash Saturdays, bike nights, charity rides, fun rides, club days, service clinics and more.

“The Revive Your Ride! Sweepstakes will draw attention to products that are right for the times,” Arnold said. “With the recession affecting consumer income, priorities have shifted. Americans are spending more time with family and friends and engaging in hobbies and activities that matter. They have reprioritized their lives to elevate experiences over other things, and there’s no better experience than a ride with family or friends. And for some, commuting on a bike can save money.”

The sweepstakes runs April 15 through June 30. To enter, contestants must visit their local dealer or retailer to get a Revive Your Ride! Sweepstakes entry card. One lucky winner will receive a prepaid MasterCard worth $10,000. Fourteen other customers will win prepaid cards ranging from $250 to $2,500, for a total of $25,000 in Revive Your Ride! Sweepstakes prize money. The prepaid MasterCards can be used only in dealerships, retailers or service providers participating in the Revive Your Ride! Sweepstakes.

More information including complete rules and conditions can be found at www.reviveyourride.org.

Launched by the MIC Board of Directors in November, Revive Your Ride! is the first industry-wide promotional campaign designed to help raise consumer awareness about special dealership sales, incentives and activities. Dealerships can download logos, advertising templates and other promotional items, all for free at www.mic.org/reviveyourride.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office near Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC atwww.mic.org. Visit Revive your Ride! at www.mic.org/reviveyourride.

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