ROCKSTAR Energy Drink Signs On as Official Sports Drink of the 2010 Lucas Oil AMA Pro Motocross ChampionshipTuesday, January 5, 2010 | 1:11 PM
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BURR RIDGE, Ill. – After elevating American Motocross to historic success in 2009, MX Sports Pro Racing and the Alliance of Action Sports (Alli) are proud to announce a new partnership that will further elevate the most prestigious motocross championship on the planet. Beginning in 2010, ROCKSTAR Energy Drink will serve as the new “Official Energy Drink Partner” of the Lucas Oil AMA Pro Motocross Championship.
Additionally, ROCKSTAR Energy Drink will be the event title sponsor of six of the 12 rounds on the 2010 schedule, including three rounds that will air live on NBC: “ROCKSTAR Energy Drink High Point National” in Mt. Morris, Pa., on Saturday, June 12, “ROCKSTAR Energy Drink RedBud National” in Buchanan, Mich., on Saturday, July 3, and “ROCKSTAR Energy Drink Unadilla National” at New Berlin, N.Y., on Saturday, August 14.
"After the resounding success of the 2009 Lucas Oil AMA Pro Motocross Championship, it’s important for our athletes and teams to keep up all of this momentum in 2010 and beyond,” stated MX Sports Vice President Davey Coombs. “ROCKSTAR Energy Drink is exactly the type of partner we need.”
"We are thrilled to have ROCKSTAR Energy Drink join our solid roster of quality sponsors in the 2010 Lucas Oil Motocross Championship,” said Mark Carter, GM Affiliate Properties for Alli. “We are really looking forward to working with their team in the continued growth and development of this series."
“Motocross is a crucially important focus for Rockstar, and aligning the brand with the legacy that is the Lucas Oil AMA Pro Motocross Championship cements our commitment to the sport” said Jason May, EVP Marketing for Rockstar. “We look forward to another exciting season of world class racing, and are thrilled to see the series yet again elevated to new heights.”
The 2009 Lucas Oil AMA Pro Motocross Championship 250 and 450 class champions were both members of the ROCKSTAR-backed Suzuki Factory Racing team.
2010 AMA Pro Motocross Championship Schedule:
May 22 Hangtown Motocross Classic Rancho Cordova,
May 29 Glen Helen Raceway
June 5 Freestone Raceway
June 12 High Point Raceway
June 19 Budds Creek Motocross
June 26 Thunder Valley Motocross
July 3 RedBud
July 17 Spring Creek Motocross
July 24 Washougal Motocross
August 14 Unadilla Valley Sports Center New
August 28 Moto-X 338
For more information, please contact Lucas Oil AMA Pro Motocross Championship media coordinator Brandon Short via email at [email protected] or by telephone at (949) 365-5752.
For fan and racing information on the 2010 Lucas Oil AMA Pro Motocross Championship, log onto www.allisports.com.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series – the Lucas Oil AMA Pro Motocross Championship. An industry leader in off road powersport production and management, its mission is to raise awareness of motocross racing through the production of professional championship racing events nationwide. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information, please visit www.mxsportsproracing.com.
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The
ROCKSTAR Energy Drink
ROCKSTAR is the world's most powerful Energy Drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles - from athletes to rock stars. ROCKSTAR Energy Drink is available in fourteen amazing flavors: Original, Sugar Free, Zero Carb, Juiced Mango, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Energy Cola, Recovery Lemonade, Roasted Mocha, Roasted Latte, Roasted Light Vanilla, and Roasted Espresso. ROCKSTAR ENERGY SHOTS are available in Wild Berry and Tropical Punch flavors, and coming in 2010 – ROCKSTAR ENERGY GUM.
ROCKSTAR ENERGY DRINK products are available at convenience and grocery retail outlets across the United States, Canada, Mexico, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, and throughout the United Kingdom."
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, greases, and additives. Based in
Forrest Lucas and his wife, Charlotte, founded Lucas Oil Products in 1989 after he spent 20 years as a truck driver and owner of a nationwide long-haul trucking fleet. They experienced firsthand the need for better lubricants and fuel treatments to maintain their equipment.
Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the AMA Pro Motocross Championship.” For more information on Lucas Oil, please visit www.LucasOil.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing organization in
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.