“The DNA Shred Stix/ Star Racing/ Yamaha team has some of the brightest stars in motocross,” said DC’s Vice President of Marketing Kelly Magrath. “We’re proud that they will be wearing DC products for the upcoming season and can’t wait to see what they’ll be doing out on the track.”
“This new relationship with DC is nothing short of fantastic,” said Donovan Mitchell, the DNA Shred Stix/ Star Racing/ Yahama Team Coordinator. “Getting an opportunity to be in involved with a company of this status is so awesome and knowing that DC only works with the best like the DNA Shred Stix/ Star Racing/ Yamaha squad makes this relationship that much better.”
The riders echo the same excitement about the new partnership. “I’m stoked to be backed by DC, who is making the coolest looking shoes by far, said Nico Izzi. “ I plan on being a leader this season and making a run for the title, so watch out.”
The DNA Shred Stix/ Star Racing/ Yamaha team will all be competing for the 2010 Lites title. For more information on DC, its products and the motocross program please visit www.dcshoes.com/moto.
About DC: Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc