MORGANTOWN, W.V. - This weekend in Steel City marks not only the finale of one of the finest motocross seasons in history, but a weekend of hope in the race to cure breast cancer. The Steel City event will go PINK for all the lost, survivors and those who are currently in need.
"This is a milestone for American Women's Motocross," commented Carrie Coombs, Vice President and CFO of MX Sports. "This is the first year that women have been fully incorporated into the AMA Pro Motocross Championships. To celebrate their accomplishment, we want to recognize a very important issue to women all over the country - breast cancer.
"To show their support for not only their fellow athletes, but for all women in general, our pro athletes, both men and women, will express their support for this cause this weekend at the Steel City National Pink Race - the first ever professional motocross race dedicated to finding a cure for breast cancer."
An entire weekend of fundraising will be held including the inaugural Mystery Rider Auction. Ryan Dungey, Andrew Short, Ryan Villopoto and Ashley Fiolek have stepped up far greater than originally expected donating priceless personal items and committing to match the sale price of their item up to $1000. These items are sure to tremendous hit for all fans. The auction is scheduled to take place at the tower during intermission between the first and second motos. Items will be revealed shortly before the auction begins.
In addition to the intermission auction, a day of activities in support for the cure will be held. Fans will have the opportunity to win exclusive raffle items from Lucas Oil, Monster, Scott USA, FMF, Kawasaki, No Fear, Pro Circuit, Spy, DVS, Red Bull, Von Zipper, Joe Gibbs Racing, Makita, Motorose.com, Cycle News, Applied Racing, Pro Armor, Maier USA, Troy Lee Designs, Shock Doctor, Utopia, AMA Pro Racing Merchandise, Asterisk, Dunlop, Racer X, Carl Stone and many more. In addition to the industry, riders such as Davi Millsaps, Sherri Cruise, Jessica Patterson and more have generously donated autographed memorabilia.
All items will be displayed at the Breast Cancer Awareness booth in the Sponsor Village. Winners will be announced prior to the final moto of the day. Fans that visit the Breast Cancer Awareness wearing PINK (clothing) will be awarded one free raffle ticket. Also during their visit to the booth fans may pick up a limited edition Lucas Oil AMA Pro Motocross Championship Bracelet, get a temporary tattoo and much more all in support in the race for the cure.
All proceeds from the fundraiser support the Philadelphia Breast Cancer 3-day Walk which is a 60-mile walk to raise money for breast cancer. The net proceeds will support the combined efforts of the Susan G. Komen Foundation for the Cure and the National Philanthropic Trust (NPT) Breast Cancer Fund in their mission to fund access to care and a cure for breast cancer.
Stop by the Breast Cancer booth in the Sponsor Village and show your support!
To Donate Today, Visit: http://www.the3day.org/site/TR/Walk/PhiladelphiaEvent2009?team_id=70610&pg=team&fr_id=1297.
Tickets are available are available at the box office or online at www.steelcitymx.com and www.allisports.com. Thursday through Saturday tickets: Adults - $50, Children (6-11) - $35, 5 and Under - Free; Friday through Saturday tickets: Adults - $45, Children (6-11) - $30, 5 and Under - Free; Saturday tickets: Adults - $30, Children (6-12) - $20, 5 and Under - Free
For more information, please contact Lucas Oil AMA Pro Motocross Championship media coordinator Brandon Short via email at firstname.lastname@example.org or by telephone at (949) 365-5752.
For fan and racing information on the 2009 Lucas Oil AMA Pro Motocross Championship, log onto www.allisports.com.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship. An industry leader in off road powersport production and management, its mission is to raise awareness of motocross racing through the production of professional championship racing events nationwide. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information, please visit www.mxsportsproracing.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli TV Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, greases, and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, greases, and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry.
Forrest Lucas and his wife, Charlotte, founded Lucas Oil Products in 1989 after he spent 20 years as a truck driver and owner of a nationwide long-haul trucking fleet. They experienced firsthand the need for better lubricants and fuel treatments to maintain their equipment.
Lucas Oil is involved in an array of motorsports sponsorships, including the "Official Motor Oil of the AMA Pro Motocross Championship." For more information on Lucas Oil, please visit www.LucasOil.com.
AMA Pro RacingAMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization operates and manages AMA Pro Road Racing, which includes AMA Pro American Superbike, AMA Pro Daytona SportBike, AMA Pro SuperSport and AMA Pro SunTrust Moto-GT. AMA Pro Racing also manages and works closely with the day-to-day operational organizations of the AMA Pro Flat Track Championship and the AMA Pro Supermoto Championship Series in addition to other two-wheel and ATV series. Learn more about AMA Pro Racing at www.amaproracing.com.