The live Spike TV broadcast will feature the top names in freestyle motocross vying for coveted Dew Cup, which will be awarded to the overall points champion in Orlando.
"We are excited to showcase the event as it happens to more than 96 million homes worldwide," said Wade Martin, AST president. "The Spike audience is a great fit for the Dew Tour and we are excited to bring them the best in freestyle motocross."
Currently leading the points standings in freestyle motocross is Adam Jones, with 165 points. Trailing only five points behind is Blake Williams, at 160. Two-time Dew Cup champion Nate Adams is fourth in the points standings, at 140. It could be anyone's game in Orlando, and viewers can tune in to the action as it happens.
"It means a lot to our sport as a whole to get the huge national exposure that this will offer," said Nate Adams, FMX athlete and two-time Dew Cup champion. "This gives us a platform to show the world the intense level of competition that we bring to the Dew Tour events. Everyone is gunning for the Dew Cup so there will be no holding back in Orlando."
In May, the AST announced a wide-ranging strategic partnership between NBC Sports and MTV Networks as co-owners of the AST. This broadcast marks the AST's first broadcast on Spike TV. The Dew Tour can also be seen on NBC Sports, USA Network, Fuel TV, MTV, MTV2, Eurosport2, Extreme Channel, and Fox Sports Australia. Check you local listings for dates and times.
Currently in its fourth year, the AST Dew Tour is the most watched and attended action sports property in the world. Attendance for the 2007 AST Dew Tour totaled 280,000 and an average of 41 million viewers tuned in via NBC and USA each year. The top athletes in the world will take part in this year's Tour, all competing for the highly coveted Dew Cup that will be awarded in Orlando at season's end to champions in each of the six disciplines. The 2007 Dew Cup winners include Nate Adams (Freestyle Motocross), Jamie Bestwick (BMX Vert), Ryan Nyquist (BMX Dirt), Daniel Dhers (BMX Park), Shaun White (Skateboard Vert) and Ryan Sheckler (Skateboard Park).
The complete 2008 AST Dew Tour schedule is as follows:
Panasonic Open June 19-22 Baltimore, Md.-Camden Yards Sports Complex
Right Guard Open July 17-20 Cleveland, OH-North Coast Harbor
Wendy's Invitational Aug. 21-24 Portland, Ore.-Rose Quarter
Toyota Challenge Sept. 11-14 Salt Lake City, UT-EnergySolutions Arena
PlayStation® Pro Oct. 16-19 Orlando, Fla.-Amway Arena
The Action Sports Tour (AST) is the recently created umbrella brand and organization of the world's most prestigious action sports events. Currently the AST consists of two national tours, one international event and an amateur series: AST Dew Tour (debuted in 2005), AST Winter Dew Tour (debuting in 2008), AST China (debuting in 2008), and Free Flow Tour (debuted in 2005). The AST properties are home to 280,000 spectators each year and broadcast in 100 countries and 280 million homes worldwide. The AST Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse - the largest in action sports - and an additional $1 million bonus pool. Each event features skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross. At season's end, the overall point's leaders in the six disciplines are crowned year-end champions and awarded the prestigious Dew Cup. Key lifestyle elements at each Tour event include the Festival village, specialty competitions, and live cutting edge music. The AST Dew Tour partners include Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Wendy's, Toyota and PlayStation® (event title sponsors). Associate partners include Ball Park, Mongoose®, Nike 6.0, NowWhat.com and Verizon Wireless. More information can be found at www.ast.com.
Spike TV is available in 97.3 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.