Monster Energy Named “Exclusive Energy Drink” of 2008 AMA Toyota MX Championship

Title sponsor of Monster Energy Supercross looks to carry the momentum of a highly successful SX season into the Outdoor Nationals this summer

CORONA, Calif., (May 28, 2008) –  Monster Energy is pleased to announce today that it has signed on as the exclusive energy drink of the 2008 AMA Toyota Motocross Championships – aka the “Outdoor Nationals” – beginning this weekend at Glen Helen Raceway (San Bernardino, Calif.) and running through the conclusion of the 12-round series at Steel City Raceway in Delmont, Pa.

“Everyone at Monster Energy is looking forward to continuing our relationship with what we feel is the pinnacle of action sports – motocross,” said John Lee, Director of Sports Marketing for Monster Energy. “We were very encouraged with the feedback we’ve received regarding our relationship with Supercross, so we’re expecting a seamless transition into the MX Nationals this summer and look forward to again being an integral part of what should prove to be another highly exciting summer of racing.”

Already synonymous with victory given its relationship with defending Outdoor National champions Grant Langston (Yamaha) and Ryan Villopoto (Monster Energy/Pro Circuit/Kawasaki), along with former champion James “Bubba” Stewart (Monster Energy/Kawasaki), Monster Energy’s returns with the 4th annual Monster Energy Triple Crown of Motocross, consisting of High Point (Mt. Morris, Pa.), RedBud (Buchanan, Mich.) and Steel City (Delmont, Pa.).

Add to that three additional Nationals where Monster Energy is the title sponsor (Freestone, Texas, Budds Creek, Md., and Unadilla, N.Y.) and Monster Energy will enjoy title sponsorship at half the 12 events this summer. Fans will of course benefit at all rounds as product samples will be available at the Monster Energy rig on the manufacturer’s midway, as well as promotions throughout the season with local retailers. And be sure to check out the custom new Toyota/ Monster Energy finish line structure and, of course, the ever-present Monster Energy girls on the podium!

“Monster Energy’s come a long way in its involvement with the MX Nationals and we feel has earned the position as the official energy drink of motocross not only with the fans, but also with the racers,” added Lee. “Take a step back from the MX Nationals and check out the action at your local track. There you’ll see Monster Energy’s grass roots involvement with the sport of motocross, something just as important as our involvement on the world’s premier motocross circuit.”

For more information on the 2008 AMA Toyota Motocross Championships, link to: and