National CineMedia’s Fathom and Wasserman Media Group Present Adrenaline-Filled Special Event on April 16th & 17th in More than 400 Select Movie Theatres Nationwide
Centennial, Colo. – March 12, 2008 – Infamous for his double back flip on his motorcycle in X-Games 12 and often referred to as this generation’s “Evel Knievel,” Travis Pastrana takes fans inside his world of Motocross and Rally car racing – with dozens of crashes and an unprecedented jump off the Grand Canyon along the way – in the premiere of “199 Lives,” an in-theatre special event also featuring an exclusive look at Pastrana’s “Top 10 Moments,” for two nights only, April 16th and 17th at 7:00 p.m. local time in more than 400 movie theatres and participating locations nationwide. Tickets for this limited engagement are available at presenting theatre box offices and online at www.FathomEvents.com. For a complete list of theatre locations and prices, please visit the website (theatres are subject to change).
Pastrana will also debut his list of “Top 10 Moments” exclusively during this special NCM FATHOM in-theatre event chosen from thousands of record breaking and bone-shattering clips. Audience members will witness some of Pastrana’s most amazing feats, including his X Games double backflip and jumping out of a plane without a parachute – all from the safety of their seats.
“I’m excited about teaming up with Sportnet and NCM Fathom for the opportunity to share my story, along with my life’s highs and lows, with fans across the country,” said Pastrana, ESPN X Games superstar, AMA National Motocross and rally car champion. “I hope this event inspires people to enjoy life and to never give up, as well as increase awareness for Motocross and Rally racing.”
“199 Lives” appears on the big screen in high-definition with Cinema Surround Sound in select locations throughout the U.S., including AMC, Cinemark USA Inc., Goodrich Quality Theaters, Georgia Theatre Company, Kerasotes ShowPlace Theatres, Loeks Movie Theatres & Cinema, National Amusements and Regal Entertainment Group movie theatres, as well as the Penn Cinema (Lititz, PA) through NCM’s exclusive Digital Broadcast Network.
“NCM Fathom is excited to partner with WMG to bring this adrenaline-filled theatre event to the big screen for Motocross fans and adrenaline junkies, as well as anyone who can simply appreciate the talent and courage it takes to live life as a daredevil,” said Dan Diamond, vice president of NCM Fathom. “Travis Pastrana is a phenomenal extreme sports athlete who defies gravity time and again in this thrilling look into his life.”
“Travis is a real world champion and through our partnership with NCM Fathom we can bring his compelling story to a wider audience of sports and human interest fans,” said David Brooks, senior vice president of business development, WMG/Sportnet “We look forward to leveraging the marketing strength of Sportnet’s online communities, motorcross.com and travispastrana.com to rally fans nationwide into their local theatres for this special, limited engagement.”