Monster Energy scored medals across the board at X Games; skater Jake Brown captures nation’s attention by surviving a graphically disturbing Big Air crash
CORONA, Calif., (Aug. 8, 2007) – Monster Energy-backed athletes cleaned up this past week at the 13th annual ESPN Summer X Games, raking in a total of 14 medals – five of which were gold.
“Monster Energy’s overall marketing plan is based strongly on core athlete sponsorship. And to see first hand the kind of return we enjoyed this past weekend at X Games 13 was truly remarkable,” said John Lee, Director of Sports Marketing for Monster Energy. “We are ecstatic with the results.”
And some of those results were shockingly unplanned, as in the case of Monster Energy skateboarder Jake Brown.
“Suffice to say we’re relieved Jake is up and about, doing the national network TV tour and already talking about returning to competitive skateboarding here in the near future,” said Lee.
In case you missed it – or turned away in horror – Brown fell from the equivalent of a five-story building onto a wooden deck (and walked away).
Monster Energy also received the lion’s share of the coverage in the motorcycle events, something the energy drink company can trace back to its initial foray into action sports. Monster Energy-backed pro motocross legend Ricky Carmichael had an entire event wrapped around him, the inaugural X Games Moto-X Racing competition. Monster Energy athletes also swept gold in Moto X Freestyle (Adam Jones), Moto X Best Trick (Kyle Loza), BMX Vert (Jamie Bestwick) and SuperMoto (Mark Burkhart).
Monster Medals @ X Games 13
SKB Big Air Jake Brown Silver
SKB Big Air Pierre Luc “PLG” Gagnon
SKB Street Greg Lutzka Silver
SKB Street Jereme Rogers Bronze
SKB Vert Pierre Luc “PLG” Gagnon
Moto X Racing Ricky Carmichael Gold
SuperMoto Mark Burkhart Gold
FMX Best Trick Kyle Loza
FMX Best Trick Adam Jones Silver
FMX Freestyle Adam Jones Gold
FMX Freestyle Nate Adams
BMX Vert Jamie Bestwick Gold
BMX Park Dave Mirra
Rally Racing Ken Block Silver
In addition, the plight of Monster-backed privateer freestyle motocrosser, Scott Murray, was highly documented as - after driving to LA from Michigan’s Upper Peninsula in an old ambulance - he attempted the second-ever motorcycle double back flip in X Games competition. Murray crashed, but walked away with X Games legend status.
“Again, Monster Energy would like to applaud all of its athletes at X Games,” said Lee.
For more information on this week’s X Games 13 – including all the results - link to www.expn.com