More mainstream press for Travis Pastrana

It just goes to show you what you've gotta do for mainstream press these days. Ricky Carmichael beat the fastest riders in the world at Daytona a couple of weeks ago, but it was Travis Pastrana and his heat-race backflip attempt that got the coverage. In this case, ESPN The Magazine awarded Pastrana with this remarkable two-page spread photo (March 27 issue), shot by photographer extraordinaire Paul Buckley, and all RC got was a name-drop. Of course, crash photos always sell, and when the photo is this good, it sells to ESPN. If they didn't run it, we definitely would have.