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Record-Setting Television Ratings for Amp'd Mobile Supercross

AURORA, Ill. (February 8, 2006) – After completing its seventh race of the 2005-2006 season at Anaheim, California’s Angel Stadium, Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series has been watched by more fans this season than ever before in the sport’s history, garnering impressive consistent television ratings on both CBS Sports and SPEED.

Amp’d Mobile Supercross has put together back to back weekend ratings of 1.5 and 1.3 on CBS Sports for the Anaheim 2 and San Francisco telecasts. Combining the very consistent and strong numbers on the CBS Sports network television package, along with the strong numbers with the cable package on SPEED, supercross television viewership is at an all time high. To date, SPEED has put together an impressive .47 GAA (gross average audience) per event for households, compared to .36 GAA per event for households on ESPN2 last season.

“It’s compelling television. The ratings are comparable to regular season NCAA basketball, the Winter X Games, PBR, and other sport properties on network television. It’s a great next step in the evolution of supercross to mainstream America. We have been fortunate to have some epic Ricky Carmichael and James Stewart battles that have made for exciting television,” said Ken Hudgens, vice president of marketing, Amp’d Mobile Supercross. “The CBS numbers, coupled with the impressive SPEED numbers mean more people are watching supercross on television at this point in the season than ever before in the history of the sport. While that’s good, we believe it’s just the start.”

“We are pleased to see supercross off to such a great start with its debut on CBS Sports,” said Rob Correa, senior vice president, programming, CBS Sports. “The races have been exciting and we look forward to a strong finish to our first supercross season.”

“SPEED certainly expected a strong ratings performance from this popular sports property,” said Hunter Nickell, SPEED executive vice president & general manager. “It’s loaded with some of today’s most well-known racing talent, Amp’d Mobile Supercross is one helluva show and SPEED delivers the best motor sports coverage on television. That’s a combination that can’t be beat.”

In fact, SPEED’s supercross ratings to date already are equal or better than cable ratings for the series last season on ESPN2, with a very similar number of households carrying both cable networks.

“When a fan is looking for the most action and the most insight in the world of racing, he or she turns to SPEED without hesitation,” Nickell added. “When it comes to actual audience sizes for motorsports events on television, SPEED’s numbers are often equal to or greater than audiences on larger networks. We’ve seen that with the NASCAR Craftsman Truck Series and now we are seeing the beginnings of that with Amp’d Mobile Supercross.”

The remaining CBS Sports and SPEED television schedule of Amp’d Mobile Supercross:

Event Date  City     Class    Network   Airdate       Air time

Feb 4, 2006  Anaheim   SX Lites   SPEED    Feb 12, 2006     6pm EST
Feb 11, 2006  San Diego   Supercross  CBS     Feb 12, 2006     12pm EST
Feb 11, 2006  San Diego   SX Lites   SPEED    Feb 18, 2006     6pm EST
Feb 18, 2006  St Louis   Supercross  CBS     Feb 19, 2006     12:30pm EST
Feb 18, 2006  St Louis   SX Lites   SPEED    Feb 25, 2006     6pm EST
Feb 25, 2006  Atlanta    Supercross  SPEED    Feb 26, 2006     6pm EST
Feb 25, 2006  Atlanta    SX Lites   SPEED    March 4, 2006    6pm EST
March 4, 2006 Indianapolis  Supercross  SPEED    March 5, 2006    6pm EST
March 4, 2006 Indianapolis  SX Lites   SPEED    March 12, 2006    6pm EST
March 10, 2006 Daytona   Both Classes  SPEED    March 10, 2006    9:30pm EST
March 18, 2006 Orlando    Supercross  SPEED    March 19, 2006    6pm EST
March 18, 2006 Orlando    SX Lites   SPEED    March 25, 2006    6pm EST
March 25, 2006 Detroit    Supercross  SPEED    March 26, 2006    6pm EST
March 25, 2006 Detroit    SX Lites   SPEED    April 2, 2006     5pm EST
April 1, 2006  Houston   Supercross  SPEED    April 2, 2006     6pm EST
April 1, 2006  Houston   SX Lites   SPEED    April 9, 2006     6pm EST
April 22, 2006 Irving     Supercross  SPEED    April 23, 2006    6pm EST
April 22, 2006 Irving     SX Lites   SPEED    April 29, 2006    6pm EST
April 29, 2006 Seattle    Supercross  CBS     April 30, 2006    12:30pm EST
April 29, 2006 Seattle    SX Lites   SPEED    May 6, 2006     8pm EST
May 6, 2006  Las Vegas   Supercross  SPEED    May 7, 2006     6pm EST
May 6, 2006  Las Vegas   SX Lites   SPEED    May 13, 2006    8pm EST
 
Supercross LIVE!, the only place on the planet to catch Amp’d Mobile Supercross live at home, is available for fans at every race, starting at 7:00 p.m. local time at supercross.cc.com. Listen as Supercross LIVE! hosts Jim Holley and Jason Weigandt capture the live race call, a pre-race show, a post-race show, post-race press conference, on-air industry guests and celebrities, in-depth interviews, promotions, call-ins and more. In 2004-2005, more than a three-quarters-of-million listeners logged on to Supercross LIVE!

For more information about the Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series, please log on to www.supercross.cc.com. For media requests, please contact Denny Hartwig at 630-566-6305 or e-mail at dennyhartwig@livenation.com.

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