Napster, Rockford Fosgate team with SoBe/Samsung Mobile Honda

December 7, 2005 7:42am

Los Angeles, CA. December 06, 2005-- - Building on their success as team sponsors of the 2005 supercross and motocross seasons, Napster®, the biggest brand in digital music, and Rockford Fosgate announced today that the two companies have entered into renewed marketing partnerships with the Sobe/Samsung Mobile/Honda Racing Supercross/Motocross team. Through the new deals, both Rockford Fosgate and Napster will create unique programs that integrate their brands into the design of the team’s race bikes, gear and team transporters and provide direct access to the companies’ products and services for fans of the team’s riders.

Napster joined the race team as a sponsor in 2005 as part of their marketing efforts to reach the coveted action sports audience.  Moving forward with the sponsorship Napster will continue to seed extended-term trial accounts for their award-winning digital music service with fans at events where the team is competing.

”Music is a core element of the action sports lifestyle,” said Brad Duea, president of Napster.  “Through our sponsorship of riders like Kevin Windham and Mike LaRocco, Napster has a great opportunity to reach their fans in a way that underscores the affinity of our brand with the personalities of the top riders who embody the bold, innovative nature of Supercross and Motocross.”

Rockford Fosgate joined as a sponsor after the 2005 season began, and the sponsorship was such a success that they opted to renew as an associate sponsor. As part of their program with the team, Rockford Fosgate will participate in track hospitality, and will custom design a Honda Ridgeline show truck that will be parked as the official team vehicle in the teams pits at all races. The truck will showcase Rockford Fosgate’s custom car audio components and highlight the ease with which Napster To Go compatible portable media devices can be integrated into vehicles by playing personalized playlists from team riders directly from MP3 players.

Rockford Fosgate’s Director of Marketing, Zach Luke stated, "After getting a taste of the SX scene last season, Rockford Fosgate's first season, it only made sense for the brand to step up for a second! Supercross as a sport is phenomenal, from the branding opportunities with the fans to the business to business a whole it's a great way for the Rockford Fosgate brand to connect with one of its core market segments, a segment that fits the brands aggressive loud lifestyle. Staying true to that approach the SoBe Samsung Honda team links trend setting brands together that share the same passion for success and innovation… whether it's SX championships or car audio, RF's positioned to raise the volume this season."

The sponsorship was negotiated by Wasserman Media Group Marketing which represents the Sobe/Samsung Mobile/Honda team. Wasserman Media Group, LLC is a leading sports and entertainment management, marketing and content company.

The team’s riders Billy Laninovich and Jake Weimer made their season debut on Saturday, December 3 in Toronto, Canada at Round 1 of the “Amp’d Mobile World Supercross GP.”  Laninovich consistently posted the fastest lap times of the evening as he placed third. Weimer made his Supercross debut and performed well as he finished in fourth place.