Amp’d Supercross Adds Next Level Sports Management to PR TeamWednesday, November 23, 2005 | 9:32 AM
AURORA, Ill. (November 23, 2005) – Clear Channel Entertainment’s Motor Sports division announced today that Next Level Sports Management has been retained to assist in PR and media coordination for the 2005-2006 Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series.
Next Level will be represented by Tony Gardea, a 15 year veteran of the sport and a former PR Director for Mickey Thompson Entertainment Group, who co-produced the supercross series with PACE Motor Sports in the early-1990s. In addition to his previous event experience, he also handled the PR for Team Kawasaki’s professional motocross program where he attracted excellent publicity for team riders, including Ricky Carmichael and James Stewart.
“We are pleased to add someone of Tony’s caliber to our Supercross PR team,” said Mark Abernethy, senior director of brand marketing, Clear Channel Entertainment – Motor Sports. “Opening the doors to more industry, local, national and international media outlets is essential to the growth of Amp’d Supercross. Denny Hartwig and Tony Gardea will bring more exposure to the sport, the dynamic personalities, and the sponsors, through an aggressive media campaign.
“Tony’s familiarity with the sport, its history and its riders, combined with his media knowledge and industry relationships with makes for an exciting and logical addition to our current PR efforts.”
Gardea will team with Clear Channel’s Director of Media Relations Denny Hartwig to cover the 17-race Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series, implementing an expansive PR plan that builds on the sport’s popularity while widening the horizons for new growth and awareness.
For more information about the Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series, please log on to www.supercross.cc.com. For media requests, please contact Denny Hartwig at 630-566-6305 or e-mail at [email protected].
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