Torrance, Calif. – (Nov. 21, 2005) – Toyota is jumping full bore into
one of America’s fastest growing sports – motorcycle racing – becoming
a multi-year sponsor of several leading series starting with the 2006
The company will become the title sponsor of the AMA Toyota Motocross
Championship presented by FMF and Toyota AMA National Arenacross
Series. Toyota also will be the official vehicle of the Amp’d Mobil
Supercross Series and support the K&N Filters presents BooKoo
Arenacross Championship Series.
“The truck market continues to be a major growth opportunity for the
auto industry and trucks and motorcycle racing go hand-in-hand,” said
Brian Smith, TMS corporate manager, truck operations. “The average
motocross fan is about 23 years old and about 75 percent have a pickup
truck in their household. This is where truck customers go and it’s
what they’re doing and Toyota wants to be part of their activities and
The sponsorships mark the next step in Toyota’s efforts to reach
motorcycle and action sports enthusiasts. Toyota currently is the
presenting sponsor of the International Motorcycle Shows and a founding
sponsor of the Dew Action Sports Tour. These current sponsorships and
programs will continue for 2006.
Even before Toyota joined as sponsors of these programs Toyota realized
the opportunity the motorcycle industry offered. For the launch and
sustaining support of the Tundra and Tacoma trucks, Toyota partnered
with Yamaha to build the “Yamahauler” Tundra Double Cab concept truck
and worked with freestyle motocrosser Nate Adams for 2005 Tacoma
marketing activities including the Dew Action Sports Tour and Tacoma
The sponsorships of the Amp’d Mobil Supercross Series, AMA Toyota
Motocross Championship presented by FMF and Toyota AMA National
Arenacross series provide Toyota with visibility at more than 75 events
across the country, reaching more than 2.5 million attendees.
Television event coverage for all sponsored events is provided by CBS,
NBC, USA Network, The Outdoor Channel and Speed Channel.
Additional marketing and public relations programs developed and
executed by Toyota will accompany each of the sponsored racing series
and will be announced in early 2006.