Ten Minutes With
KRIS
keefer
Kris Keefer is far from being new in the motocross world—he’s worked in media for years and has helped manufacturers and aftermarket companies with his exceptional testing ability. He even runs his own testing business, Keefer, Inc. Testing. There isn’t a whole lot new under the sun for him. What is new about Keefer is he’s now in the employ of Racer X, something we’re especially happy about. He’s extremely knowledgeable, talented on a motorcycle, and is just an all-around nice guy who’s fun to be around.
We are deeply rooted in Moto—We’ve been here all our lives. Back in 1998 when we turned an underground newspaper into a shiny color magazine, it immediately changed the game with its unprecedented depth of coverage, sense of humor, and access to the sport’s biggest names. Today, our readers know they can go to Racer X Online for all the news, race results, and event coverage they need, and then enjoy even more detail and perspective in the pages of Racer X Illustrated. The mag offers a chance to learn something new on every page and stay connected with the people and personalities that shape our sport—the competitors out on the racetrack, as well as the ones behind the scenes—through our exclusive deep-dive stories and columns.
Our trademark has always been insider knowledge from the experts who are at the races and around the sport. We have long prided ourselves on our unparalleled race reporting and detailed storytelling. We go deep with the riders and teams to provide comprehensive coverage you won’t find anywhere else—all with first-class photography and design. It’s a full education in motocross past, present, and future.
Davey Coombs
Editor-in-chief & Founder
Racer X Illustrated
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