The Red Bull Experiment
New Year's Eve + Las Vegas + World Records = The Red Bull Experiment
Robbie Maddison and Rhys Millen looking to break boundaries and records
Santa Monica, Calif. (November 20, 2007) – The Red Bull Experiment will take the scientific method to a whole new level, testing the limits of the unknown this New Year’s Eve at the Rio All Suite Hotel & Casino in Las Vegas. Robbie Maddison and Rhys Millen, two of the most dynamic personalities in motorsports, will be performing two ground-breaking feats in a city that is all about going big. One Experiment will take place at the stroke of midnight on the East Coast, and the second will occur when the clock strikes “12” on the West Coast. At its heart, the DNA of the Red Bull Experiment is simple: the best athletes from around the globe performing world first “experimental” sporting achievements.
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“I have ridden dirt bikes for over 20 years - this is what I do!” said Maddison. “All the success and injuries over the years have molded me into someone who wants to achieve the biggest feat on a motorcycle ever.”
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THE SCIENTISTS
Maddison has achieved tremendous success in the freestyle motocross world and is already the owner of two world records – for the longest jump on a 125cc motorcycle (221 feet) and the longest jump with a trick (246 feet).
Come New Year’s Eve, “Maddo” is looking to add to his resume and become the standard-bearer for distance jumping.
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OBSERVERS WANTED
Tickets for the public to witness the Red Bull Experiment can be purchased for $12, starting on Monday, December 3, at www.newyearnolimits.com and at the Rio Box Office. Day-of tickets will be available as well.
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For additional information on Maddison and Millen and the Red Bull Experiment, please visit www.redbullusa.com and for hi-res images, free for media use, visit www.redbull-photofiles.com. For information on ESPN, please visit www.espnmediazone.com. For information about the Rio, please visit www.riolasvegas.com.