ODI dates back to the 1980’s as the leader in grip manufacturing. Focusing primarily on the bmx and mountain bike industries through the 90’s and early 2000’s, ODI re-entered the motocross scene when they developed the patented lock-on grip system that eliminates wire and glue. Continuing to advance the way riders hold on to their bikes, ODI has worked closely with the teams they support such as Troy Lee Designs to create the product that is now being used by some of the top teams in the industry.