Yamaha Re-Creates Iconic YZ Ad From The 1970s

September 23, 2015 1:30pm | by:

Cypress, CA – In 1979, Yamaha Motor Corporation, U.S.A, created a print ad featuring its factory YZ motocross riders Rick Burgett, Bob Hannah, and Broc Glover. Last month, while the three legends were inducted onto Yamaha’s “Wall of Champions” during a special celebration held at the company’s U.S. headquarters in Cypress, California, “The Lumberjack,” The Hurricane,” and “The Golden Boy” got together and re-created a new-millennium version of the ad for Yamaha’s 60th anniversary.

Throwing their legs over three 60th anniversary yellow-and-black 2016 YZs while wearing matching yellow-and-black team apparel, Yamaha’s “triple threat” struck the same pose that they did in 1979, in a spot-on re-creation of an ad that was displayed on the walls of many a motocross fan back in the day.

“It was great to be able to get those three Yamaha motocross legends back together,” commented Bob Starr, General Manager of Communications for Yamaha’s U.S. Motorsports Group. “And, while we had all three of them at our U.S. headquarters celebrating Yamaha’s 60th Anniversary with our employees, we decided it would be fun to re-create one of Yamaha’s most popular ads from the era when Rick, Bob, and Broc were teammates. It really came out great, and it’s another example of just how our strong our Yamaha family is!”

As before, the ad features, left to right, Rick Burgett, who won the 1978 AMA 500cc National Motocross Championship; Bob Hannah, who won a total of seven AMA National Championships; and Broc Glover, who won six AMA National Motocross Championships for Yamaha.

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