Houston, TX – Sikk Shades® by Eddie Bauer Jr. announced that the company has signed on as the official eyewear sponsor of the 51FIFTY Energy Drink Yamaha Racing Team. The action sports sunglasses brand will sponsor the team for the remainder of the 250SX West Region.
Sikk Shades® is Eddie Bauer Jr.'s premier line of sunglasses exclusively designed for the action sports enthusiast. The lenses are the next generation in eyewear and utilize Flash Electric™ technology to protect eyes from harmful sun exposure without distorting vision or depth perception, common complaints of polarized glasses. The perfectly balanced frame, made in Italy, features an embedded nose grip to keep the frames in place even while athletes experience harsh terrain and conditions.
"Joining forces with 51FIFTY will allow us to take our brand to the next level providing us with exposure to the action sports audience, who were top of mind when we designed our glasses," said Eddie Bauer Jr., Founder and CEO of Sikk Shades®. "I've personally been involved with the Supercross industry for many years, and it's something I'm passionate about. I have tremendous respect for these guys and with one of the up-and-coming teams in Supercross right now, I'm looking forward to some great racing from the 51FIFTY Energy Drink Yamaha Team."
"We thank Eddie Bauer Jr. for his involvement and welcome Sikk Shades to our program," explains 51FIFTY Energy Drink owner Carlos Vieira. "We are both growing brands within the action sports market and look forward to increased cross-promotional opportunities."