According to the Wall Street Journal, CytoSport Inc., is looking to sell its popular Muscle Milk brand of protein products. Muscle Milk, of course, is the title sponsor of factory Honda. The company launched Muscle Milk in 2000 and the drink has quickly become its biggest brand. CytoSport has declined comment, according to the report, but a source indicated the brand could fetch up to $500 million. Big money, but what impact might it have on support within our industry? You can read the full report at wsj.com.