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Youthstream Renovates the Series in '14

TEUTSCHENTHAL (Germany) – This afternoon Youthstream’s President Mr Giuseppe Luongo hosted a press conference where he presented the novelties for the 2014 season. Youthstream has been working for several years to bring the series to a more professional level providing better facilities and expanding the exposure of the championship worldwide, but 2014 Youthstream will mark another turning point in the history of the sport by rebranding the all Motocross World Championships.

In 2014 Youthstream will have a new championship corporate image, and based on the meeting with the FIM and the Manufacturers last June, Youthstream will rebrand the Motocross World Championship with two new logos, which will identify the two main categories, MXGP and MX2. Click here to watch all the new logos. On the other hand, and following the current strategy of reaching new and younger audiences, Youthstream will launch a new website, www.mxgp.com at the end of the year, which will be more fan-orientated with the most spectacular images of each Grand Prix, including exclusive videos, live timing, pictures and content which will be constantly updated during and between the races in order for all MXGP fans to follow from home the action LIVE. Besides, www.mxgp.com will offer a better visibility to all partners of the series and their exposure will be significantly improved.

In line with the new website Youthstream also launches a free monthly e-magazine, MXGP Mag, with the main purpose to keep the fans updated with the most important and recent news of the series promoted by Youthstream providing some backstage content so the readers can find out what is behind a Grand Prix or how all the MXGP circus is built up every weekend but also with portrait, features and exclusive interviews. On the MXGP Mag there will also be exclusive information regarding the MXGP Academy and all the other projects carried out by Youthstream.

Following the new image and the new branding of the series, Youthstream also launches a new online store, www.mxgp-store.com, where the official merchandising of the Monster Energy FIM Motocross of Nations – already present at the Nations – and the FIM MXGP World Championship will be available in the near future.

Last but not least, Youthstream together with Milestone, our video game licensee, are developing the new official video game of the FIM MXGP World Championship, which will be called or named MXGP, the Official Motocross Video Game, and which will be launched in April 2014. MXGP will feature the real tracks of the series and the users will be able to race the MXGP class selecting their idol riders or racing against them. Click here to watch the trailer.
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