Curriculum at AIMExpo

September 3, 2013 9:00am

IRVINE, Calif. – After extensive development, the American International Motorcycle Expo (AIMExpo) and EPG Media, publisher of PowerSports Business, Rider and Thunder Press magazines, have announced the curriculum for the trade portion of PowerSports Business Institute @ AIMExpo (PSBI@AIMExpo), the event's comprehensive education program set to take place on October 16-20 at the Orange County Convention Center in Orlando, Fla.


PowerSports Business is recognized for its educational programs designed to increase the bottom line of powersports retailers. With a groundbreaking vision and broad support from the industry, AIMExpo will deliver a wide selection of seminars, panel discussions and other educational sessions. The trade portion of PSBI@AIMExpo will take place over the first three days of the event, offering 40 classes focused on improving every aspect of a dealership’s business model – specifically the key areas of Sales & Marketing, Digital Solutions, Services & Operations, and Powering Profits.


Each of the sessions will be presented or moderated by some of the industry’s most respected individuals from recognized companies. These specialists will aim to maximize dealer knowledge with an emphasis on operating a powersports business efficiently and profitably.


There is no charge for dealers to attend AIMExpo or participate in its education program during the event's exclusive trade-only days. To view the complete curriculum as well as register for AIMExpo visit


“PSBI@AIMExpo is a truly unique opportunity to provide dealers something they’ve never had access to before,” said Amy Collins, PowerSports Business Group Publisher. “We have been providing educational seminars for many years and they have been a huge success. However, never has such a comprehensive curriculum of seminars been available at a single event. We are looking forward to bringing this program to life.”


The program's schedule was created to ensure maximum flexibility for attending dealers, giving them the ability to participate in a variety of sessions while also maximizing time on the AIMExpo show floor. Classes will be conducted over three days in four separate rooms enabling participants to manage their time as they see fit.


"Our objective with AIMExpo's educational program is to provide attendees with a product that delivers the greatest value possible," said Kerry Graeber, Marketing Director, Marketplace Events Motorcycle Group. "Our research has indicated that dealers need comprehensive education more than ever so we have placed a great emphasis on building this program. The curriculum has been developed based on dealer input and the speakers are among the leading voices in powersports.  We're absolutely confident that by taking part in the Powersports Business Institute @ AIMExpo, dealers will return to their shops with valuable tools and techniques to improve their business."


In addition to the trade element of PSBI@AIMExpo, a consumer program led by the editorial staff ofRider and Thunder Press magazines will also be featured. The consumer sessions will be hosted on AIMExpo's show floor Presentation Stage and will feature offerings on a broad variety of topics including rider education, performance, DIY and an improved overall riding experience, among other things. Additional information regarding consumer sessions will be announced closer to the event and be available on the event website.


The inaugural AIMExpo will revolutionize the Powersports industry as North America’s first combined consumer, trade and media event. It will be held on October 16-20, 2013 at the Orange County Convention Center in Orlando, Fla.


For more information, visit the web site, and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo.



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About American International Motorcycle Expo

The American International Motorcycle Expo’s purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle and greater powersports industry. AIMExpo is the single most important event of its type in the North American market and will have international impact within the motorcycling community.



About Marketplace Events

Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments. The company produces 34 consumer shows in the home and garden category – 24 in the US and 10 in Canada – as well as the American International Motorcycle Expo (AIMExpo), a new trade and consumer show for the motorcycle industry. AIMExpo is the first event to be produced by the company’s new Trade Show Division. The 35 combined events attract 15,000 exhibitors, 1.5 million attendees and another 1.7 million unique web visitors annually. From 15 offices, the 120-person staff produces some of the most successful and longest-running shows in North America, including market-leading home shows in Toronto, Montreal, Vancouver, Philadelphia, Washington, D.C., Orlando and Minneapolis–some of which have thrived in their markets for more than 75 years.