Freegun Presenting Sponsor of RedBud

June 11, 2013 9:05am

BUCHANAN, Mich. – Fill your drawers coming up short on LaRocco’s Leap? Rough night/morning camping in Lot B? No problem now that action sports-friendly Freegun Underwear is on board as the presenting sponsor of this year’s Red Bull RedBud National, round seven of the 2013 Lucas Oil Pro National MX Series!

They’ve been racing dirt bikes at “America’s Motocross Track” for 40 years now and, well, it’s safe to say since half the kids in the crowd are walking around with underwear showing anyway … it’s a natural fit to have Freegun on board at RedddBuuudddd!!!

“We had a bit of a tough time explaining this one to my dad (RedBud founder “Mean” Gene Ritchie), but once he tried on a pair and paraded around the living room, he was all in,” joked RedBud’s Tim Ritchie. “Seriously, we’re very pleased to have Freegun on board for the National and are confident that the RedBud faithful will get a big kick out of Freegun’s innovative, colorful product line. They’ll be set up on the midway with the perfect styles for the Fourth of July … ‘Pop’ and ‘Flag’!”

Founded in 2007, Freegun’s constantly updated unique and stylish designs – highlighted with bold colors and graphics – have been an immense hit with the action sports crowd around the globe. Topped by the trendy “Freegun” waistband, the eye-catching underwear lines have become somewhat of a collector’s item for the highly active boys and men that favor the lifestyle associated with action sports and motocross.

“We look to RedBud as ground zero for U.S. motocross – the optimal setting and the perfect holiday weekend to showcase the Freegun line to our preferred consumer base,” said Freegun’s brand director Stephan Legrand. “All eyes are on RedBud as it’s where motocross transitions to mainstream motorsports … it’s the jewel in the MX Nationals series. Freegun is pumped to be on board as the presenting sponsor of this year’s MX National at RedBud and look forward to the reception our product line gets from the tens of thousands of fans in attendance Fourth of July weekend.”

For more information on Freegun, please visit

RedBud supports the sport of motocross and has since 1973! For 40 years the region's most prestigious amateur events and Round Seven of the AMA Lucas Oil Motocross Championship are held in the beautiful rolling hills of southwestern Michigan. A state with an affinity for off-road recreational vehicle use, RedBud owns the bragging rights to the highest attended U.S. motocross race year after year. Just the right soil mix, lots of passing and the BIGGEST jump on the circuit (LaRocco’s Leap), the track provides for some terribly exciting motocross racing … definitely a top motocross destination in a region that loves its motorsports!

High Profile Public Relations, LLC is a multi-faceted communications agency specializing in strategic media relations – both industry and mainstream – for the powersports and action sports communities. Dialed in with all forms of power and action sports, its participants, manufacturers and live event promoters, HPPR’s Pat Schutte can be reached at