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ATI Official Retailer of In the Beginning

ATI is stoked to announce they will be an official retailer of "In The Beginning" The Trey Canard Story! Prepare to be inspired.

In The Beginning follows Trey Canard’s heartfelt story to the top of the sport, despite overcoming the loss of his father and a series of injuries. It is in those low times that Trey transformed into a champion. Like life, Trey’s story is a bit of a roller coaster and the film will showcase Trey’s journey, giving viewers intimate access into Trey’s thoughts. No other motocross film has ever had this kind of access to such a powerful and inspiring story. In The Beginning focuses on the motocross and supercross champion’s life through 2010, the year Trey won the National Title.

“I hope in some way, in some form in this film you saw God moving in my life.” -- Trey Canard

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