It's a big deal when any motocross or supercross rider gets some love in huge news source like ESPN The Magazine, and James Stewart gets that honor in The Mag's Music Issue, which hits newstands tomorrow (Feb. 8).
The issue selects 14 different athletes (from a variety of sports) as uses them as models to recreate album covers from some of their favorite performers. Stewart was selected to recreate a Rick James' cover, which shows ESPN is paying attention--Stewart, remember, cut a few YouTube videos around Rick James' songs years ago, and then later even came out to supercross' opening ceremonies a few times donning his Rick James wig. Now he gets the full treatment, and you can see a behind-the-scenes video on how it happened below.
Other athletes participating include Olympic swimmer Ryan Lochte (hilariously posing as the swimming baby from Nirvana's Nevermind album), NFL Quarterback Josh Freeman as Michael Jackson, NASCAR star Jimmie Johnson as Bob Dylan, a group of Major League Baseball players as Devo, and more. Overall, it's cool to see motocross command the same level of attention those other sports do, and in the super-edgy style ESPN The Magazine is known for.
And check out this behind-the-scenes video on how ESPN put Stewart's Rick James cover together.