The partnership blossomed through combined interests of the two companies. Both companies are motorcycle-focused with an emphasis on grassroots initiatives. While the KTM brand has been widely recognized for its offroad heritage and success, Foremost® is an insurance company that offers specialized offroad vehicle insurance coverage, along with motorcycle, boat, home and much more.
Red Bull KTM Factory riders, Ryan Dungey and Ken Roczen, launched the partnership off to a great start after both riders’ finished on the podium at the opening round of the Monster Energy Supercross, an FIM World Championship Series.
Foremost has also signed on to be a prominent sponsor of the Factory FMF/KTM Team. The Factory team is known as the leader in offroad championships; securing more offroad championships than any other offroad racing team in its history.
For the second year in a row, Foremost will partner with the Ride Orange Demo Ride Program. The Ride Orange program provides an opportunity for participants to test ride the new KTM motocross, offroad and street motorcycles at demo ride events throughout the United States.
“We feel this is the start of a great partnership,” stated Vice President of Marketing, Florian Burguet. “Foremost is a company that has a true passion for professional and amateur motorcycle racing. We feel their commitment to the grassroots level and their innovative line of thinking will work well with the KTM for 2013 and beyond. We are thankful for their support and happy to have them as a member of our team.”
“This partnership with KTM is a great opportunity for Foremost to support the products we insure and also be able to work with a first class organization,” says Randy Slotten, director of marketing for Foremost Insurance Group. “We feel that the connection between KTM, our insurance products and our employees, customers and agents make perfect sense and are looking forward to a successful 2013 race season.”
Learn more about Foremost Insurance by following them on Twitter: @Foremostracing.