FUEL TV SCORES WITH Motocross CHAMPIONSHIP
June 9 Race is Network’s Second Most-Watched Show Ever
LOS ANGELES, CA – FUEL TV’s live telecast of the Lucas Oil Pro Motocross Championship on Saturday, June 9, is the network’s second most-watched program ever and contributed significantly to the network’s third most-watched day on-record, according to figures released by Nielsen Media Research. The race attracted 214,000 Total Viewers, second only to UFC Fight Night on FUEL TV on February 15 this year, which is the most-watched program in network history (217,000 Total Viewers).
FUEL TV has recorded the largest year-to-year percentage increases in prime time and total day of any ad-supported cable network this year. Through May, prime time viewership on the network is up +218%, while Total Day viewership is up +125% compared to 2011.
FUEL TV Audience Highlights for Saturday, June 9, 2012:
- Live Lucas Oil Pro Motocross Race had 214,000 Total Viewers and 105,000 M18-49 Viewers, ranking as the network’s second most-watched program of all time on Total Viewers and third in the target demographic;
- Third most-watched day in network history, up +575% vs. the 2Q 2011 average;
- UFC Fight Night on FUEL TV (Feb. 15) is the most-watched program in network history with 217,000 total viewers and 130,000 M18-49.
The FMF High Point National was the fourth stop of the Lucas Oil Pro Motocross Championship and FUEL TV’s telecast featured the first motos of the 250 and 450 classes in a two-hour live program that began at 1:00 PM ET. The action-packed race that took place in Mt. Morris, Pennsylvania, featured the world’s fastest outdoor motocross racers, racing on one of the roughest, toughest tracks in the world. Current 450 Class points leader and 2010 Champion Ryan Dungey fought off the return of 2008 Champion James Stewart, who was knocked out of competition the week before with an apparent hand injury, in addition to perennial front-runner Mike Alessi. This is the second year that FUEL TV has telecast the first two motos of the Lucas Oil Pro Motocross Championships summer series.
FUEL TV continues to air the first 250 Class and 450 Class motos throughout the Lucas Oil Pro Motocross Championship this summer, but at this weekend’s race from Budds Creek in Mechanicsville, Maryland, on Saturday, June 16, both motos of the 250 Class will be showcased (1:00 PM ET and 3:00 PM ET).
“The Lucas Oil Pro Motocross Championship is a great watch for all kinds of racing fans,” says George Greenberg, Executive Vice President and General Manager, FUEL TV. "Wade Martin and the teams at Alli Sports and MX Sports Pro Racing are valued partners to the FOX Sports family.”
For a complete listing of FUEL TV shows, go to: http://www.fuel.tv/schedule/. For more information, go to www.fuel.tv, www.fuel.tv/ufc, on Facebook at: www.facebook.com/fueltv, and on Twitter at: @fueltv.
To find out FUEL TV on your television, go to www.fuel.tv/getfueltv, or call 877-4 FUEL-TV.
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports including UFC, motocross, surfing and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. With more hours of UFC coverage than any other network, FUEL TV is the place to be for live fights, weigh-ins, prelims, pre- and postfight coverage, results and more. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV. For program times and other information, visit www.fuel.tv.
About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 20 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go ; FUEL TV; FOX Deportes and FOX College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which includes FOXSports.com on MSN, whatifsports.com Scout.com and Yardbarker.com. Also included in the Group are Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants.