AMA Welcomes New Board Members

March 1, 2012 4:40pm
PICKERINGTON, Ohio -- The American Motorcyclist Association (AMA) is pleased to announce the election of two corporate directors to the AMA Board of Directors: John Ulrich, founder and owner of Roadracing World & Motorcycle Technology, and Sean Hilbert, CEO of Cobra Moto. The elections occurred at the annual AMA corporate members meeting in Indianapolis on Feb. 18.

Ulrich was re-elected, while Hilbert is serving his first term on the AMA board. Both terms are three years in duration.

In addition, Russ Brenan, senior advisor, government relations and public affairs, Kawasaki Motors Corp., U.S.A., was appointed to fill the corporate member seat vacated by Jim Williams, who represented Kawasaki on the AMA board before joining the AMA as vice president of industry relations and corporate member programs. Brenan's term runs through February 2013.

Also attending the board meeting for the first time was Ken Ford, a 27-year AMA member from Bartow, Fla. Ford's election as the member representative from the Southeast region was announced on Jan. 25.

"The AMA is very fortunate to have individuals of this caliber on our board of directors," said AMA President and CEO Rob Dingman. "Our corporate members bring expertise and knowledge of the industry to our board, and our six regionally elected and two elected at-large board members represent the voice of our members. Together they steer our association as we fulfill our mission to promote the motorcycle lifestyle and protect the future of motorcycling."

A longtime director of the association, Ulrich helped shepherd the association through the sale of AMA Pro Racing and its recommitment to motorcycling advocacy.

"The AMA is the first line of defense against unreasonable government restrictions on our sport," Ulrich said. "That's why I kept renewing my membership for 25 years, and that's why I continue to serve on the Board of Directors. I'm proud to report that the AMA is now on sound financial footing with $10 million in reserves in addition to significant cash flow from the sale of AMA Pro Racing -- which used to be a major money pit. The AMA remains a strong defender of our sport, and I will continue to work hard to keep it that way."

As CEO of American manufacturer Cobra Moto, Hilbert understands minicross and the grassroots appeal of amateur motorcycle competition in America.

"I am very honored to be chosen for the board of an organization that has done so much for youth riding and racing over the past few years," said Hilbert. "The AMA has uniquely positioned itself to become the strongest advocate for motorcyclists in Washington, D.C., and over my tenure, I hope to help the association become even more customer focused."

Brenan guides the advocacy and outreach efforts for Kawasaki in the United States.

"As a lifelong motorcyclist I look forward to helping the AMA advance and promote the sport through its advocacy efforts, ensuring that motorcycling remains both a viable form of recreation and transportation in the future," said Brenan. "I am excited to work with the AMA to maintain and expand riding opportunities for families and future generations of riders to enjoy all our sport has to offer."

At the corporate member meeting, the AMA also welcomed 15 new corporate members (listed alphabetically): Academy of Motorcycle Operation, Cobra Moto, Double Take Mirror, EnfoTrace GPS, GE Capital, GiFOR USA/GOLDfren, Keihin North America, Metro Racing, RoadRunner Publishing, Saddlemen / BST Enterprises, Schuberth North America, Sprocket Media Group, Strider Sports International, Touratech USA, and Trailmaster Adventures.

"The depth and breadth of the companies supporting the AMA and its mission is impressive," said Williams. "Our friends include major OEMs and distributors, leading wholesale and retail financing interests, endemic media, and a host of passionate and pioneering aftermarket firms."

To contact Ulrich, Hilbert, Brenan or other members of the AMA Board of Directors, please go to > About > Board.

About the American Motorcyclist Association
Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world's largest motorcycling rights organization, the AMA advocates for motorcyclists' interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through the AMA Motorcycle Hall of Fame, the AMA honors the heroes and the heritage of motorcycling for future generations. For more information, please visit