Bel-Ray Announces Partnership with L&H Tour

November 11, 2011 9:45am
FARMINGDALE, NJ – Bel-Ray Company, Inc. – the leading USA-based lubrication manufacturing company is pleased to announce a partnership with the Legends and Heroes Tour for the 2012 season.

As a legacy brand in the sport of motocross Bel-Ray sponsored many of the sports icons throughout their racing careers and continues that tradition today, sponsoring the iconic Chad Reed. The Legends and Heroes tour celebrates the history of the sport and brings it to the masses at each Supercross and National motocross event. “As a lifelong fan of the sport of motocross, it is great to see what the Legends and Heroes Tour has brought to each event. They are sharing our history with the masses and Bel-Ray is proud to be a part of it” said Bel-Ray Brand Manager Scott Lukaitis. “I am excited to share Bel-Ray’s history of racing with each Legends and Heroes guest all season long.”

“We are excited to have Bel-Ray as sponsor of the Legends and Heroes 2012 tour. Bel-Ray brings to the table a long celebrated history of motocross champions from Brad Lackey to Chad Reed,” stated managing partners Alex Moroz and Mike Owens. “Bel-Ray is a company with a grand history in motor sports and we are honored to be associated with such an outstanding corporation. Our mission is to bring to the masses those remarkable companies and their champions that have made our sport so great.  We look forward to 2012 and celebrating Bel-Ray’s rich history on the tour."

Bel-Ray racers will be celebrated along with a timeline of Bel-Ray sponsored athletes and exclusive photos and artifacts at various stops of the tour during the 2012 season.

About Bel-Ray Company Inc
Bel-Ray Company Inc was founded in 1946 and is a privately held, woman owned business serving the lubrication needs of powersports, industrial and mining customers worldwide. Bel-Ray is recognized as the leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel, and textile industries.

“Flex Your Engine” with Bel-Ray’s superior Powersports line that delivers top quality Made-in-the-USA products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. Visit Bel-Ray.com for a complete dealer listing. Like us on Facebook.com/BelRay or follow us on Twitter/Bel_Ray


About the Tour
The Legends & Heroes Motocross Tour is a professional historical display and time-line of America’s greatest motorsport.  The tour includes the machines and the champs of Motocross. The project was conceived by a dedicated group of Motocross Enthusiasts who, over the years, have discovered the value of the rich 40+ years of Motocross legacy and its impact on the American motorsports history. “The dedication and passion of the sport has brought the Legends & Heroes Motocross Tour to the next level of sharing this legacy, the history of the machines and men, as well as the women of Motocross. The history of the Classic Iron and its' champions is a dynamic model ever changing. We see this rich history as a great learning lab for all ages” according to Alex Moroz the tours general managing partner.