As Dealer Development Manager, Mike will oversee KTM North America’s entire dealer market which includes the United States, Canada and Mexico. Cunningham brings nearly 40 years of motorcycle industry experience. Most recently Mike served as VP of Dealer development for another European OEM. Additionally one of his largest assets stems from his knowledge of dealership operations as he owned and operated his own successful motorcycle dealership for over twenty years.
“We have been in search of the perfect candidate for this role for quite some time,” remarked Brad Hagi, Vice President of Sales at KTM North America, Inc. “When we met Mike and learned of his experience at both the dealer and manufacturer level, we knew he would be a great fit to our team. He is a leading expert in the field of dealer development in the motorcycle industry and it is with great enthusiasm that we welcome him to our team.”
Mike was equally excited about his new role at KTM, commenting, “Dealer development has always been a passion of mine as I have been in the dealer’s shoes and am in-tune and aware of the many demands and needs they have and require. I’m looking forward to meeting KTM’s many dealers and helping to improve the current and future dealer network.”