Las Vegas – Brian “The General” Deegan, continues to break barriers in the action sports world. Metal Mulisha founder, thirteen-time X-Games medalist and action sports icon, has just added Monster Jam® monster truck driver to his title.
Earlier today at the annual SEMA show, Brian unveiled the new Metal Mulisha monster truck he will be driving during the 2012 Advance Auto Parts Monster Jam season. In true Deegan fashion, the unveiling took place in the FORD arena outside the SEMA show, after he drove donuts in his X Games Gold Medal winning Rockstar Energy Metal Mulisha Ford Fiesta around the unveiled truck!
Before getting behind the wheel of the Metal Mulisha branded black & grey camouflage monster truck for the first time, Brian spoke to the crowd stating, “I am excited to debut the Metal Mulisha monster truck in January at Monster Jam. Monster Jam events have incredible energy, and you’ll see the Metal Mulisha monster truck at stadiums and arenas across the country. I've always been intrigued by monster trucks, now I get a chance to destroy everything behind the wheel!"
‘‘Brian Deegan has created a strong action sports brand with mass appeal. We are excited to be working with Brian to bring the Metal Mulisha to the world of Monster Jam,” said Charlie Mancuso, President, Feld Motor Sports®. “Brian has a goal to make the Metal Mulisha monster truck a dominant force at Monster Jam events, and it will be exciting to see him compete against legends in the sport like Grave Digger®, Maximum Destruction®, Grinder ℠, and Mohawk Warrior ℠ among others.”
The Brian Deegan Metal Mulisha monster truck features black and grey camouflage and Metal Mulisha branding throughout. It is 10,000 lbs, 20’ in length, 12ft tall and sits on 66’’ tall tires. The Metal Mulisha monster truck will be supported with a full line of merchandise that will be sold at Monster Jam events and at retail, including the popular Metal Mulisha Hot Wheels Monster Jam die-cast toys.
Following the Metal Mulisha monster truck unveiling Brian gave ride-alongs to press and a few lucky fans in his X Games 17 Gold Medal winning Rockstar Metal Mulisha Ford Fiesta on the FORD track at SEMA.
Advance Auto Parts Monster Jam is the largest touring monster truck property in the world, entertaining over 4,000,000 fans at 350 performances in 10 countries. Monster Jam events can be seen on SPEED and CBS Sports. Stay tuned to check out Brian driving the Metal Mulisha monster truck for the first time during the 2012 Monster Jam season. Brian’s driving schedule will be announced soon at MonsterJam.com and MetalMulisha.com.