Introducing Braaap Energy Bars

June 24, 2011 10:40am
Braaap! The sound of acceleration! Braaap Bars are an athletically inspired food influenced by riders, racers and outdoor enthusiasts on the tracks and trails of Colorado. The revolutionary Braaap formula was created as a solution to energize with clean and natural foods while avoiding the preservatives that are common in other bars. The Braaap Bar is a superior food that delivers energy-infused nutrients and protein to meet the demands of today's toughest athletes.  Braaap Energy Bars- Accelerate your body and mind!

About the creators:

"I have been doing some sort of racing my whole life," says owner Todd Sledge. "Motocross, supermoto, Jet Skis, road racing; I know what the “Braaap” sound means and it’s been part of my vernacular since I was very young.

My wife, Shauna Sledge, has been in the fitness industry for 14 years and she is an outdoor enthusiast. She’s done everything from hiking Kilimanjaro to roaming/camping in Mongolia in the Peace Corps, distance running, mountain biking and road biking.  The Braaap Energy Bar is rooted in our lifestyles. We wanted a product that was absolutely uncompromising in its nutrition, quality and taste. Since there wasn't anything on the market that met our expectations we took off, full-throttle, engineering our own product. We hope you enjoy it.”

Braaap Bars are available in our original formula, chocolate chip, cranberry and blueberry formulas and may be purchased at finer motorcycle dealerships and bicycle shops everywhere.  Visit us on Facebook and become a fan of Braaap Energy Bars!  You can contact us directly at 1-855-8-Braaap to order or become a Braaap Energy Bar dealer.  You can also check out our website at to learn more!



As a show of support to the community we’ve been a part of for so long, Braaap Energy, LLC will donate a portion of their proceeds to support the RiderDown Foundation. For more information about the foundation visit

Want to know what’s in it? Here’s a peak at a few of the key ingredients that make the Braaap Energy bar one of the cleanest and most nutritious bars available:


There are 2 major types of whey protein: whey protein concentrate and whey protein isolate. Whey protein concentrate is low in fat, has the highest biological value and is typically about 75% pure protein by weight. Whey protein is a naturally complete protein, meaning that it
contains all of the essential amino acids required in the daily diet and these rich sources of branched chain amino acids (BCAAs) contain the highest known levels of any natural food source, which help improve body composition and enhance athletic performance.

BCAAs are important for athletes since unlike the other essential amino acids, they are metabolized directly into muscle tissue and are the first ones used during periods of exercise and resistance training. Whey protein provides the body with BCAAs to replenish depleted levels and start repairing and rebuilding lean muscle tissue.

The whey protein from New Zealand is from pasture fed cattle that are exposed to a wide variety of soil-based pathogens, which means they will naturally develop more antibodies. The whey is made during the process of cow's milk being turned into cheese. When the milk is being turned into cheese, the whey protein is a by-product. Intensively managed, year-round pastures in New Zealand furnish nearly 100% of herd feed requirements, so the cows need little or no supplemental grain. In New Zealand-style grazing systems, the animals are rotated
frequently to fresh, small pastures and produce more milk per acre.

Athletes often prefer Coconut oil because coconut oil helps in boosting energy and endurance, and enhances the performance of athletes. Coconut oil raises your metabolic rate, helping to release energy and promote weight loss; it is used by athletes for better performance and greater endurance. Coconut oil contains fewer calories than other oils, its fat content is easily converted into energy and it does not lead to accumulation of fat in the heart and arteries. Researchers believe that coconut oil is different from other saturated fats because it is composed of medium-chain fatty acids.

How It Works?
The MCFA (medium chain fatty acids) in coconut oil goes directly to the liver and are immediately converted to energy. It also increases metabolism as MCFA’s are easily absorbed by energy producing organelles of the cells. MCFA in your foods can be likened to putting
a quality fuel in your car.

We use only Colorado wildflower honey.  The benefits of honey go beyond its great taste.  A great natural source of carbohydrates, which provide strength and energy to our bodies, honey is known for its effectiveness in instantly boosting the performance, endurance and
reduce muscle fatigue of athletes. Its natural fruit sugars play an important role in preventing fatigue during exercise. The glucose in honey is absorbed by the body quickly and gives an immediate energy boost; while the fructose is absorbed more slowly providing sustained
energy. It is known that honey has also been found to keep levels of blood sugar fairly constant compared to other types of sugar.

Guarana is the name of a plant that is commonly found in South America. It is a large climbing shrub that has flowers and red berries. However, it is the seeds that make guarana special. The small, black seeds have a high concentration of caffeine, that is double that of a traditional coffee bean. Guarana seed powder is absorbed gradually, therefore the energy enhancement effects of Guarana that are experienced are not like that of coffee or tea with
its rapid and quick drop off. Over hours, Guarana keeps going and creating energy. One of the claimed effects of Guarana is a cooling action that rejuvenates and relaxes, whereas other caffeine gives a short-term energy boost that overheats and excites the body.

1. Guarana increases energy. Guarana is one of the most potent sources of caffeine in the world. With this much caffeine, it can give the user an increase in energy, which can lead to more productive workouts.
2. Guarana has been shown to decrease appetite and also help the body start burning fat as fuel during workouts.
3. Guarana fights free radicals. Guarana has antioxidant properties that can combat the destruction of fatty acids, which lead to cell damage.
4. Guarana can cleanse and strengthen your heart. The substance dilates the blood vessels and makes it less likely for blood to clot. This can strengthen, tone, and balance someone’s heart.
5. Guarana has been shown to relieve pain. In a study, guarana decrease symptoms of pain in headaches, back pain, arthritis.

*Brown rice is a whole grain, meaning that both the germ and the bran parts of the grain have been preserved. In white rice, these have been polished away. As a result, brown rice is higher in magnesium and other minerals. It also has more fiber.  Brown basmati rice contains
about 20% more fiber compared to other types of brown rice.  One of the things fiber does for you is slow down the speed at which carbohydrates are converted into blood sugar.

*Brown basmati rice does tend to have a lower glycemic index because of its higher amylose content. (Note: amylose is a type of carbohydrate that is more resistant to digestion, thus giving it a lower glycemic index.)

Almonds are packed with other nutrients beneficial to overall health. They are high in protein and low in carbohydrates