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Thor/Parts Unlimited: The Home Stretch

There have been quite a few stories to come out of the 2010 Monster Energy AMA Supercross series.  However, one particular story that has been gaining momentum throughout the year is the success Thor MX riders have experienced and hopefully will continue to experience as the season comes around the final turn and heads for the finish.

Last week, Monster Energy/Pro Circuit/Kawasaki and Thor rider Christophe Pourcel regained the East Coast Lites class number one plate with his impressive win in Houston.  Pourcel’s win locks up the title with a week still remaining on the East Coast schedule.  In addition to his win last week, Pourcel can also add an upcoming Racer X Illustrated cover to his credentials.  Check out the June 2010 cover:

Courtesy of Racer X Illustrated

While Pourcel’s championship is complete, he may soon have a West Coast teammate sharing the spotlight.  With a couple rounds remaining in the West Coast Lites class, fellow Monster Energy/Pro Circuit/Kawasaki and Thor rider Jake Weimer will be back on the racetrack and looking to lock up the 2010 West Coast Lites title.  Weimer holds a 14-point lead over Trey Canard, who is coming off of a nice run in the Supercross class, and the two will no doubt provide a great battle to finish off the season.

Finally, just when you thought it might be over, Monster Energy Kawasaki and Thor rider Ryan Villopoto continues to gain ground on Ryan Dungey in the Supercross class.  Villopoto sits just 12-points behind and looks to build on his current momentum in the final four rounds of the season to bring home the championship.

The winning ways don’t stop on the professional side of the sport either.  As most know, a commitment Thor has always made is its involvement with the amateur side of motocross.  After having some time to hang out with members of the 2010 amateur team, we wanted to introduce you to the top amateur riders of today and the top professional riders of the near future.  Click on the photo below to check out the video.

There is much more coming from Thor in the coming weeks.  You can stay current through our official Facebook page, and check out new videos as they become available on YouTube.  Enjoy your weekend!

About Parts Unlimited
Parts Unlimited is the world's largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.

Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it's thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.
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