Orange 21 Inc. Appoints Mike Jensen East Coast Sales Director

Carlsbad, California – Orange 21 Inc. (NASDAQ:ORNG) is pleased to announce the hiring of Mike Jensen, as East Coast Sales Director for Orange 21 Inc.  Mike Jensen will expand the east coast Orange 21 presence to further grow our commitment to our eastern operations. Jensen will maintain key account relations as well as enhance the Company’s market position by identifying and establishing new markets and customers for Orange 21’s portfolio of brands, which includes Spy Optic and O’Neill eyewear.

“Mike Jensen is an exceptional salesman and brings a wealth of experience and contacts to Orange 21’s brands. We’re very excited to have him on board” Says Erik Darby, Vice President, Sales.

Mike Jensen has an extensive track record of sales growth with top notch brands in the action sports and footwear businesses. Most recently he served as Director of Sales – Specialty Majors at DC Shoes.  At DC, he led the sales force responsible for driving business in better sporting goods, online partners, specialty footwear, apparel and west coast based specialty footwear accounts at a total business north of $25 million annually.

Mike Jensen has also held management positions at Pony International and Converse footwear Inc. Mr. Jensen can be reached at or 760-804-8420 x1108.

About Orange 21 Inc.

Orange 21 designs, develops, markets and produces premium products for the action sport, motorsports, snowsports and youth lifestyle markets. Orange 21’s primary brand, Spy Optic (TM), sells sunglasses and goggles targeted toward the action sports, motorsports, snowsports and youth lifestyle markets. Orange 21 is the global licensee for O’Neill sunglasses and goggles. O’Neill is a leading manufacturer of surfing products, apparel and wetsuits.

Safe Harbor Statement

This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as the word "believe" and similar terminology.  Specifically, comments in this press release regarding the contributions that Mr. Jensen is expected to make at Orange 21 are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially.

Factors that could cause actual results to differ materially from those contained in the forward-looking statements include, but are not limited to, the general conditions of the domestic and global economy; changes in consumer discretionary spending; changes in the value of the U.S. dollar and Euro; changes in commodity prices; Orange 21’s ability to source raw materials and finished products at favorable prices; risks related to the limited visibility of future orders; Orange 21’s ability to identify and execute successfully cost-control initiatives without adversely impacting sales; uncertainties associated with intellectual property protection for Orange 21’s products; and other risks identified from time to time in Orange 21’s filings made with the U.S. Securities and Exchange Commission. Although, Orange 21 believes that the expectations reflected in the forward-looking statements are reasonable, Orange 21 cannot guarantee future results. Moreover, Orange 21 assumes no responsibility for the accuracy or completeness of such forward-looking statements and undertakes no obligation to update any of these forward-looking statements.


Orange 21 Inc.
Valerie Gee
Fax: 760-804-8442