“The choice of Pala Raceway was a simple one,” said Brian Cassaro, Director of Action Sports Marketing at DC. “It is Southern California’s hottest MX track, has excellent facilities, and it’s close to DC and many of our athletes.
The Pala partnership allows DC to develop a place for its team to train, design and test products, and help with the progression of the team and their sport. The Pala facility will be DC’s third training facility. In 1998, Rob Dyrdek created the first DC training facility for exclusive use by the DC skate team, and in 2002 the DC snow team got a private park to train at when DC-Co Founder and Chief Brand Officer Ken Block, built the DC MTN.LAB in Park City, Utah.
In addition to using the facility as a training center for the motocross team, DC will host exclusive retailer and media events throughout the year. The motocross industry and fans alike will be able to catch the DC motocross team in action like never before.
“When we met with DC we knew immediately that the vision DC was laying out would be a perfect fit at Pala Raceway. The relationship between DC and Pala Raceway will have lasting benefits for the members of Pala Raceway and DC’s professional athletes,” said Ryan Ouellette, President Pala Raceway. ” We are excited for our members to see the progression of the facility thanks to the new alliance between our two companies.”
Yamaha will be the official bike sponsor of the Moto TF and has given DC exclusive bikes for use at the tracks that will be feature custom DC Moto TF x Yamaha graphics. Look for DC and Yamaha to host consumer giveaways with retailers and media partners in 2010.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
About Pala Raceway:
Phase 1 of development opened in April of 2009 after years of planning, design, and construction Pala Raceway has quickly become the premiere motocross track in Southern California. Featuring seven tracks that are prepped with Komatsu equipment everyday, there is a track for every one of the 10,000 current members of Pala Raceway, from the best in the world to the first time rider.
Pala Raceway’s goal is to continue to develop a modern motocross raceway and training facility with unsurpassed amenities that will allow motocross to continue to grow as sport. With future developments currently underway Pala Raceway will add a world class race track and the DC MotoTF in early 2010.