Race Format Enhancements for the Rockstar Energy Drink U.S. Open

AURORA, Ill. – Feld Motor Sports announced today race format enhancements for the  Rockstar Energy Drink U.S. Open inside Las Vegas’ MGM Grand Garden Arena October 9-11, including the MMI Mechanics Challenge and head-to-head racing. Each of these challenges present opportunities for racers to earn points that will be added to their two-night racing totals.

The head-to-head racing will be comprised of the top 10 finishing riders from timed practice. Racers will be pitted against one another in a head-to-head, one lap race. The winner of each head-to-head race will be awarded one point to their two-night racing totals.

The MMI Mechanics Challenge will feature the mechanics of the top three finishing riders in each of the three heat races. A total of nine mechanics will transfer to the MMI Mechanics Challenge where their bikes will be placed on their stands behind the starting gate. When the gate drops, the mechanics will race to a pre-designated line near turn one, but before they can start, each mechanic must remove and replace their back wheel. Once the rear wheel has been assembled, the mechanics will dash to turn one. The winning mechanic will earn one point toward their rider’s overall two-night total.

“MMI is very excited to see for the first time a high stakes challenge recognizing the contributions these team mechanics make week in and week out during every race season,” said Terry Emig, director of Motorsports and Event Marketing for Motorcycle Mechanics Institute. “The points earned from the MMI Mechanics Challenge could potentially determine the champion for this year’s Rockstar Energy Drink U.S. Open. May the best rider and mechanic win!” 

In addition, the rider that wins the holeshot in each night’s main event will be awarded one point to their overall point totals

Tickets for the 2009 Rockstar Energy Drink U.S. Open are available at Ticketmaster locations, Carter Powersports (located at 6275 South Decatur Blvd. Las Vegas, NV  89118) the MGM Grand Garden Arena box office, www.ussx.com or by phone at (800) 745-3000.

For more information on the Rockstar Energy Drink U.S. Open, please log on to www.ussx.com. For all media requests, please contact Denny Hartwig  dhartwig@feldinc.com or 630-566-6305.

About Feld Motor Sports, Inc.

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, and IHRA® Nitro Jam®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.

About Rockstar Energy Drink

“ROCKSTAR is the world's most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles - from athletes to rock stars.

ROCKSTAR ENERGY DRINK is available in eleven amazing flavors: Original, Sugar Free, Zero Carb, Juiced Mango Orange Passion Fruit, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Roasted Mocha, Roasted Latte, and Roasted Light Vanilla. ROCKSTAR ENERGY SHOTS are available in Wild Berry and Tropical Punch flavors.

ROCKSTAR ENERGY DRINK is available at convenience and grocery retail outlets across the United States, Canada, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, and throughout the United Kingdom.”

About Motorcycle Mechanics Institute

Motorcycle Mechanics Institute (MMI) is a division of Phoenix, Ariz.-based Universal Technical Institute, Inc. (NYSE: UTI), a leading provider of technical education training for students seeking careers as professional automotive, collision repair, diesel, marine and motorcycle technicians. With campuses located in Phoenix, Ariz. and Orlando, Fla., MMI is supported, equipped and endorsed by all six major motorcycle manufacturers -- American Honda, American Suzuki, BMW, Harley-Davidson Motor Co., Kawasaki Motors Corp., USA and Yamaha Motor Corp. USA. Universal Technical Institute, Inc. also offers specialized technical education programs at eight other campuses across the country through several well-known brands -- Universal Technical Institute (UTI), Marine Mechanics Institute (MMI) and NASCAR Technical Institute (NASCAR Tech). For more information, visit www.uti.edu.