Champions demand the best and when it comes to gear, they need something that will perform at its peak without ever sacrificing durability or comfort. Through over 40 years of countless championships and race wins, Thor has lived up to those expectations, providing its riders with the best gear possible, consistently progressing and pushing the envelope of overall performance. For 2010, Thor is introducing the latest and greatest from its design team with the all new Flux Gear, the headlining piece of its Global Launch. Created to be the world's fastest hybrid, Flux merges the features of Thor’s renowned AC and Core lineups, boasting outstanding ventilation and lightweight feel along with maximum durability and first-rate comfort. The business of moto apparel and the sport of motocross is all about progression and Flux is the epitome of taking it to the next level. An all-business gear, Flux is made for champions and that’s why two-time supercross champion and current outdoor national points leader Chad Reed wears it. Recently at the Spring Creek round of the championship from Millville, Minn., Reed discussed the new gear and how the dedication behind it prompts him to declare that Thor is HIS brand.
About Parts Unlimited
Parts Unlimited is the world's largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.
About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.
Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it's thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.