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Thor 2010 Gear Sneak Preview

You have probably noticed over the past few months a wide variety of new products adorning Thor’s star riders in all disciplines of the sport. 

Since the Salt Lake City round of Monster Energy Supercross, Chad Reed, Ryan Villopoto and Josh Hill have been putting the newest editions of Thor’s riding apparel to the test and achieving tremendous success. Mitch Payton’s Pro Circuit stable has also donned Thor’s latest gear throughout the Lucas Oil AMA Pro Motocross Championship with Christophe Pourcel, Jake Weimer, Tyla Rattray and Austin Stroupe logging hard laps and winning races.

Out in the deserts and woods of the U.S., off-road competitors Mike Brown, Destry Abbot, Charlie Mullins and Mike Lafferty have put the products to the ultimate test of endurance and have been rewarded with championship caliber efforts.

The ramps and jumps of freestyle motocross have also seen considerable action on behalf of Thor’s daredevils: Robbie Maddison, Jeremy “Twitch” Stenberg and part-time showstopper Travis Pastrana, who have flipped and twisted their way to the top and are ready to attack X Games this weekend for their shot at gold.

All of this will culminate on Saturday, August 1 with the official drop of the Thor 2010 gear lineup. From casuals to gear, accessories to protection, Thor has a wide variety of premium products ready to continue the progression of motocross apparel. The leader in gear for over 40 years, Thor’s newest lineup keeps the legendary tradition and pushes the boundaries of development.

Ryan Villopoto - Salt Lake City SX
(Courtesy ThorMX.com)

Thor, Parts Unlimited

Chad Reed - Las Vegas SX
(Courtesy ThorMX.com)


Ryan Villopoto - Hangtown MX
(Courtesy ThorMX.com)


Chad Reed - Washougal MX
(Courtesy ThorMX.com)


Josh Hill - Freestone MX
(Courtesy ThorMX.com)


Tyla Rattray - Glen Helen MX
(Courtesy ThorMX.com)


Travis Pastrana - Thing Ranch
(Courtesy ThorMX.com)


Austin Stroupe - Hangtown MX
(Courtesy ThorMX.com)


Robbie Maddison - Red Bull X Fighters Calgary
(Courtesy Jörg Mitter/Red Bull Photofiles)


Mike Brown - Las Vegas Endurocross
(Courtesy MotorcycleUSA.com)


Robbie Maddison - London Tower Bridge Jump
(Courtesy Dean Mouhtaropoulos/Getty Images for Red Bull Photofiles)

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About Parts Unlimited
Parts Unlimited is the world's largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.

Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it's thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.
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