Talk a minute specifically about motorsports.
If we are talking solely motorsports, OGIO has been a sponsor of Supercross, Arenacross, and FMX for several years now – along with sponsoring many of the teams and individual riders as well. We help guys such as Travis Pastrana, Robbie Maddison, Adam Jones, Nico Izzi, Mike Alessi, Pro Circuit, Star Racing, and many more. Unfortunately with the economy the way that it is we had to cut back tremendously, and refocus our sponsorship capabilities. Now that the OGIO name is out there so much, we’re really focusing on tying sales into all our promotions and sponsorships to help the business grow. Our sponsorships also expand into different motorsports realms too. We are involved in NASCAR, Road Racing, Off-road Truck Racing, NHRA, Drifting, etc.
I hear that your headquarters' are amazing!
OGIO is based in Bluffdale, Utah, which is about 25 minutes from downtown Salt Lake City. We have two facilities, one being solely for warehousing and shipping product out, as well as housing all our corporate offices. The second warehouse has an area set aside for design, and of course our infamous skate park and foam pit – which is something that we like to utilize when there is an event in town, or if our athletes stop by. Just before the Salt Lake City Supercross we had Zero Motorcycles out here, and a course running through the parking lot and warehouse, and into a dirt section. There were a few causalities to road rash, but all in all it was a great time! Kenny Bartram was there flipping the electric bikes into the foam pit, and OGIO’s own Cam McQueen gave it a shot and ended up wheel tapping the ceiling with both wheels.
Tell us about some of the new products that OGIO has come up with.
Well, Mike Pratt [owner and founder of OGIO] is a huge enthusiast, and is always coming up with new ideas on how to make things easier. While riding one day he came up with an idea on how to load a bike easier, as well as putting your bike on the stand much easier after a long day of moto. I really think it’s cool that a “luggage only” known company is taking chances and branching into a new market – especially in these economic times. We have been receiving tons of requests for them ever since the Indy Trade Show – so we’ll see how things go.
What is in OGIO’s future?
As I touched on a minute ago, on the motorsports side, we’re already moving into the “what’s next” segment with the 180 Moto Lift and the new StepUp Ramp, which is becoming available mid June. From there, Mike has already come up with some new ideas. We do have other products in the works which I will soon be informing everyone about. As for me personally, I am very happy where I am at. While I am heavily involved in Motorsports I also have the opportunities to be exposed to many different action sports and athletes, so I am not stuck in any one category.
Any parting thoughts Chad?
I’d just like thank everyone at OGIO for giving me the opportunity to come here and do what I do – it’s a great company to work for. Sometime it can be literally painful, but it’s definitely a good time. Also, keep an eye out for our new stuff in September. I think that people are really going to dig the new colors.