Mark Carter Joins Alliance of Action Sports

MORGANTOWN, W.V. - The Alliance of Action Sports (Alli) recently announced the addition of Mark Carter to the position of General Manager of Affiliate Properties. In his new capacity, Carter will be working on motocross with MX Sports, LLC, which is now in charge of the organization, commercial and media rights for the Lucas Oil AMA Pro Motocross Championships.

"The opportunity surrounding the Lucas Oil AMA Pro Motocross Championship is amazing," said Carter, who will be based in Alli's Los Angeles office. "I'm really looking forward to being a part of growing this sport to the next level. Motocross has desperately needed a solid media platform for growth and the partnership between Alli and MX Sports brings just that to this dynamic sport."

On December 3, 2008, Alli and MX Sports entered into a partnership to co-produce the 2009 Lucas Oil AMA Pro Motocross Championship. The addition of Carter establishes the groups' commitment to increase the global media and marketing outreach for American motocross.

"Mark is a great addition to the team and we are thrilled to have him," said Wade Martin, President of the Alliance of Action Sports. "Mark's blend of marketing, media and action sports experience will help Alli and MX Sports continue to elevate this terrific series."

Formerly of Saatchi & Saatchi (Los Angeles), Carter worked for the last three years on Toyota's action sports properties as Associate Director, including AMA Motocross, and brings a wealth of knowledge to his new role.

"With Mark Carter coming aboard, the Lucas Oil AMA Pro Motocross Championship has a true expert in the action sports media field," added Davey Coombs, Vice President of MX Sports, LLC. "Mark is a motocross enthusiast, first and foremost who knows the sport from both a rider's perspective and a business perspective. He also has years of experience in building the kind of media and sponsorship platform that will grow our sport for years to come."

For more information, please contact Lucas Oil AMA Pro Motocross Championship media coordinator Brandon Short via email at or by telephone at (949) 365-5752.

For fan information and everything racing regarding the 2009 Lucas Oil AMA Pro Motocross Championship, log onto

About MX Sports Pro Racing
MX Sports Pro Racing, Inc., manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship. For over 26 years MX Sports has been an industry leader in off road powersport promotions and marketing. Through its various racing properties, partnerships and affiliates, MX Sports fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information, please visit

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli TV Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at

Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, greases, and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, greases, and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry.

Forrest Lucas and his wife, Charlotte, founded Lucas Oil Products in 1989 after he spent 20 years as a truck driver and owner of a nationwide long-haul trucking fleet. They experienced firsthand the need for better lubricants and fuel treatments to maintain their equipment.

Lucas Oil is involved in an array of motorsports sponsorships, including the "Official Motor Oil of the AMA Pro Motocross Championship." For more information on Lucas Oil, please visit