Parts Unlimited and Thor Motocross Enlist Next Level Sports Management

LAGUNA NIGUEL, Calif.Parts Unlimited, the world’s largest distributor of powersports performance products, and Thor Motocross, an icon in motocross apparel, have enlisted the services of Next Level Sports Management to increase the companies’ public relations efforts within for the 2009 season.

Parts Unlimited and Thor will utilize Next Level’s PR strategies to target their core customers in addition to publicizing the diversity of each company within the sport of motocross.

Next Level will continue to strengthen the already reputable involvement of each company by providing Parts Unlimited and Thor with an enhanced media and public presence through promoting their series sponsorship throughout the motocross community via email marketing, on-site follow through, new product integration, publicizing of the valuable and highly regarded dealer support programs, and initiatives through the World Wide Web.

“Next Level Sports Management will be beneficial for both Parts Unlimited and Thor by providing added exposure for our various initiatives,” said LeMans Corp. Vice President of Sales Greg Blackwell. “Our presence within the sport is a valuable asset to our success and by adding the services of Next Level, we can enhance our continued growth through new avenues.”

“Thor has put a lot of effort throughout its history to reach the forefront of motocross gear and apparel,” stated Thor Motocross General Manager Dave Gowland. “With the help of Next Level Sports Management, we will not only continue push ourselves into the forefront as a premier developer of motocross riding equipment, but we will also reach a much broader audience generating a greater appeal for the products we provide.”

The joint venture will also highlight the successes of Thor-backed riders as the 2009 season continues. For 2009, Thor’s rider lineup features some of the biggest names in the sport including reigning Monster Energy Supercross Champion Chad Reed, three-time and defending Lucas Oil AMA Pro Motocross 250 Class Champion Ryan Villopoto, Supercross legend Jeremy McGrath, and Nitro Circus star Travis Pastrana. The company is also the featured gear provider for the Monster Energy/Pro Circuit Kawasaki team and its riders Jake Weimer, newly crowned Monster Energy Supercross Eastern Regional Champion Christophe Pourcel, Ryan Morais, and Austin Stroupe.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

About Thor Motocross

Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.

Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it’s thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.