“The new SuzukiCycles.com is one of the many ways this year the Suzuki brand will engage with those who are really looking to activate their motorcycle and ATV passions, in this case through the Internet,” said Steve Bortolamedi, senior advertising manager for American Suzuki’s motorcycle division. “The new site creates deeper and more dynamic experiences that engage loyal fans and potential new riders.”
The site features a new navigation tool that helps visitors get even more information on specific models. Dynamic images of Suzuki products and the motorsports lifestyle allow viewers to better connect with all the products Suzuki offers. The Team Suzuki Racing section provides a closer connection to all of Suzuki’s competition activities.
“Overall, we wanted to capture the raw emotion, power, and excitement of Suzuki’s incredible product line and stir the imagination of every kind of rider, whether new to Suzuki or a loyal customer,” says Jeff Wagener, creative director at Questus. “Ultimately, of course, we see the job of the site to drive eager customers into dealerships— fully informed and eager to buy. And now, with all of the graphics, photos, videos, and other great content on the new site, we also see it as a compelling way to tell the Suzuki brand story.”
About American Suzuki
The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1963 by Suzuki Motor Corporation (SMC). ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation, based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.
Questus is an industry-leading interactive marketing agency with offices in New York and San Francisco. Questus integrates world-class design and proprietary research tools to offer a uniquely powerful approach to interactive marketing. For more information, visit http://www.questus.com.