KTM and Muscle Milk first developed a relationship during the 2008 Motocross Nationals when Muscle Milk signed on as a corporate sponsor of the MDK/KTM Factory Lites Racing Team. For 2009, Muscle Milk is the official title sponsor of the Muscle Milk/MDK/KTM Factory Supercross and Motocross Racing Team and saw the perfect opportunity to become involved in the off-road world by signing on as a corporate partner to the KTM Factory Off-Road Racing Teams.
“Muscle Milk’s sponsorship has been a huge benefit to our MDK Supercross/Motocross Team success and we know that the relationship will work equally as well through its support of the off-road teams,” commented KTM Director of Racing, Kurt Nicoll. “Muscle Milk is a great fit to the off-road series as its products are already being used by the riders to help with their endurance and stamina in the long and rough off-road events. Muscle Milk endorses finely tuned athletes and our line-up of off-road professional racers couldn’t fit the bill more perfectly.”
“Muscle Milk is excited to extend our partnership with KTM into their other strong motorsport properties enabling us to reach more of the off-road community nationwide. This program will allow us to activate our brand efforts within local communities with the help of KTM,” said Nikki Brown, EVP of Marketing, CytoSport, Inc.
The KTM Factory Off-Road Racing Team has a solid line-up of professional racers dedicated to the following series: Hare and Hound, WORCS, GNCC, National Enduro and EnduroCross. The first race displaying the new partnership will take place February 22, 2009 at the second round of the AMA National Enduro Series in Greensboro, GA.
KTM, founded in 1953, is the second largest European motorcycle manufacturer specializing in “Ready to Race” on and off road motorcycles and ATVs.
Proven successes in worldwide competition are embodied into the design and function of each KTM race machine. KTM has built a reputation for high-quality premium race ready machines suitable for street and off road race competition and recreation. With more than 160 World Championships and counting, the technology, design and performance of KTM continues to race past the competition time and again.
CytoSport, the maker of Muscle Milk, is the largest sport nutrition protein beverage company in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk was recently named the 2008 Beverage of the Year and Best Functional Beverage by industry enthusiasts. For more information on Muscle Milk or additional CytoSport products, visit: www.cytosport.com.