Hart and Huntington Relocates

Carlsbad, CA– Wednesday, February 18th 2009 – FMX phenom and television star of “Inked”, Carey Hart, is relocating Hart and Huntington Tattoo Company (H&H Tattoo) to Las Vegas’ Hard Rock Hotel & Casino this spring.

H&H Tattoo located at the Palms Hotel and Casino since 2004, recently decided to relocate to the Hard Rock once their lease ended. With Carey’s new rock club Wasted Space also located at the Hard Rock, it made sense to join forces and broaden his relationship with the property. H&H Tattoo’s new location at the Hard Rock will be double the size of the previous shop and feature some of the best artists in the country, while also hosting some of the best guest tattoo artists. The tattoo artists at H&H Tattoo pride themselves on offering a great customer experience for both veteran’s of the tattoo community and first time clients, as well as building the brand on great tattoo artwork.  The new location will also feature an evolving computerized flash system, art displays by tattoo artists, and a larger retail area offering the latest Hart and Huntington designs and custom pieces.

Hart’s vision of both of his businesses, Wasted Space and H&H Tattoo under one roof will serve Hard Rock’s young, hip clientele and celebrities. Wasted Space, conceptualized by Hart, is a 5,000 square foot lavish rock club and concert venue that features high end rock culture and creates a one of a kind experience. It offers an intimate and exclusive backstage atmosphere while bringing some of the hottest up and coming bands to the infamous Las Vegas strip.

“The Hard Rock Hotel & Casino has always been, and continues to be, one of the coolest and most high profile casinos in Las Vegas so it was a natural fit. We are one of the most high profile tattoo shops in the country so we chose to be in the highest profile casino in the country,” says Hart on the recent move. Over the years, H&H has also expanded beyond the Las Vegas area to include shops in Honolulu, Hawaii and Orlando, Florida.

“Carey is a respected businessman with creative vision and good taste,” said Phil Shalala, Vice President of Marketing for Hard Rock Hotel & Casino. “The Hard Rock has always had a great relationship with him and we are happy to welcome H&H Tattoo.”

About Hart & Huntington Tattoo Company: Hart & Huntington Tattoo Company is the tattoo shop founded by freestyle motocross legend Carey Hart. The first Hart and Huntington Tattoo Company Shop opened in 2004 in the Palms Casino is Las Vegas, making it the first tattoo shop located in a casino.  The tattoo shop has since grown to include its own line of tattoo-inspired clothing. In addition to the Las Vegas shop, Hart and Huntington Tattoo Company is has shops open in Honolulu, Hawaii and Orlando, Florida. For more information, please visit www.hartandhuntingtontattoo.com.

About Hard Rock Hotel & Casino: The Hard Rock Hotel & Casino, owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort located on 16.7 acres situated strategically on Harmon Avenue, one of Las Vegas' fastest growing entertainment corridors. Built in 1995 and expanded in 1999, the property is currently undergoing another expansion set for completion in early 2010 more than tripling its current size. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Coldplay, Alicia Keys, David Bowie, Snoop Dogg, Nine Inch Nails and The Killers have all performed.  Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms; a 30,000 square foot casino; The Beach Club with a swimming pool that was selected by the Travel Channel as one of "The Top 10 Pools" in the world; Rehab, the trendsetting Sunday afternoon pool party; Body English nightclub which was selected by Cosmopolitan Magazine as one of the “Top 25 Sexiest Places in the World”; The Joint concert venue; newly opened rock lounge Wasted Space, owned by motocross star Carey Hart; restaurants including the newly opened AGO, world-renowned Nobu, Pink Taco and Mr. Lucky’s; three cocktail lounges; several retail stores; and Rock Spa, an 8,000 square foot spa, salon and fitness center.  For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.