NEW YORK – Alli, the Alliance of Action Sports™, along with co-owners NBC Sports and MTV, a division of Viacom’s MTV Networks (NYSE: VIA and VIA.B), today launched allisports.com, a new digital hub for the full roster of Alli properties and a leading source of action sports content and news.
Allisports.com will provide core action sports enthusiasts and mainstream fans alike with an extensive offering of up-to-date tour and event information for Alli events. This digital hub will feature original competition and lifestyle content, standings and results, videos, photos, news and bios from all Alli properties (Dew Tour, Winter Dew Tour, Free Flow Tour, China Invitational, Maloof Money Cup, AMA Motocross Championships, and the King of Wake series). In addition, future phases of the site will feature a social networking platform built to bring fans and athletes closer together.
Vice, the group behind VBS.tv, and critically acclaimed shows including Heavy Metal in Baghdad, Epicly Later’d, and School of Surf, has been brought on to produce and manage all editorial content and video. Allisports.com already has a deep catalog of action sports video content including the new VBS.tv program “Powder & Rails,” MTV2’s “The Contenders” featuring Paul Rodriguez, Ryan Sheckler, Jamie Bestwick, and Chaz Ortiz, along with an extensive library of Dew Tour footage.
“We’re excited about the launch of allisports.com; it is the ideal place to bring both fans and athletes of all action sports together,” said Wade Martin, President of Alli. “The site will bring to life all action sports has to offer from competition coverage and lifestyle programming to fan generated content.”
Doug Kirk, General Manager of allisports.com, added, “allisports.com has been built to give action-sports fans a destination where they can access everything from news and information from Alli’s national and international action sports tours and events, to bring exclusive lifestyle programming and competition coverage, and build an Alliance among core enthusiasts and mainstream fans alike.”
Alli is a global business that joins the former Action Sports Tour properties (AST) with Maloof Money Cup, AMA Motocross Championship and King of Wake series to create the most diverse and robust action-sports offering in the world.
The Winter Dew Tour is the first property to debut under the Alliance which kicks off on December 18th in Breckenridge, CO. Fans can go to allisports.com for all event related information as well as view up-to-date broadcast schedules for Winter Dew Tour competition and lifestyle coverage on NBC, USA, MTV and MTV 2.
The Winter Dew Tour consists of three events across the US:
- Breckenridge Ski Resort, Breckenridge, CO Dec. 18-21, 2008
- Mount Snow Resort, West Dover, VT Jan. 8-11, 2009
- Toyota Championship, Northstar-at-Tahoe, Truckee, CA Feb. 19-22, 2009
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, AMA Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.
For further information :
Alli, Alliance of Action Sports
BJ Carretta: 630-908-6309
Nicole Mancuso: 630-908-6308
Jeannie Kedas: 212-846-4629
Mariana Agathoklis: 212-846-5755
Lindsay Fitz: 212-664-2121