"We are excited to offer motorcycle and ATV customers a huge selection, great prices and the convenience of Amazon's unique shopping experience," said Steve Frazier, vice president of Automotive for Amazon.com. "No matter what style of motorcycle they ride, both new riders and enthusiasts can find the tools, parts and accessories they need to upgrade their bikes, prepare for winter riding, venture off-road or perform routine maintenance."
After launching its Automotive Parts and Accessories Store in 2007, the expansion to include Motorcycle & ATV parts and accessories was a natural one. According to the Motorcycle Industry Council, in 2007, sales of scooters and dual-purpose motorcycles reached their highest levels in 20 years, and data from the same organization shows that the upward trend has continued into 2008. Amazon's Motorcycle & ATV Store provides a valuable source for new and experienced riders to easily find the right helmets, protective gear, bags and accessories.
The store provides all of the tools and helpful information that Amazon.com customers have come to know and trust, including robust product information, customer reviews, bestsellers, active customer discussion boards, tag communities and image uploading. In addition, many products are eligible for FREE Super Saver Shipping or free two-day shipping with Amazon Prime(TM).